Are you struggling to make headways in the volatile internet market? You are not alone. Google says that while thousands of websites are indexed daily, only a few actually make any revenue. As an online marketer, you have to appreciate the fast-paced nature of the online platform in order to stay ahead. If you are not leveraging search engine optimization (SEO), this could be the main cause of your struggling venture.
Eye Opening SEO Statistics
SEO is the core of successful online marketing and numbers support this. A study by imForza shows that 93% of online experiences start with a search engine. 71% of internet users click on organic search and ignore paid search.
The same study shows that 75% of users don’t bother scrolling past the first page of search engine result pages (SERPs). Search is the top driver of traffic to websites beating social media by over 300%. Simply put, if your website is not ranking highly, you risk losing business to your competitors. This is where innovative SEO strategies come in handy.
Fresh SEO Strategies for 2017
Which SEO strategies should you exploit in 2017? Here are some ideas:
- The Mobile Movement
Mobile is the future of marketing and if you are not yet leveraging responsive web design (RWD) in 2017, you better get down to work. 80% of internet users own smartphones and mobile internet traffic has already surpassed desktop internet traffic. With Google AMP (accelerated mobile pages) and mobile-first index, your website should focus on a better experience for mobile device users.
- Semantic SEO
Internet users now require faster and more relevant answers in their search. With more emphasis on semantics, it is crucial for your content to answer questions directly rather than just relying on keywords.
Structured data makes it easier for search engines to explore your pages by availing more meaningful information. You can use codes schema.org to help your website
- Google Quick Answers
If your content shows up on Google Quick Answers, you already have an edge over your competition. Internet users today are more interested in finding quick answers, which is exactly what you will be offering by relying on structured data.
- Promote Organic Search Terms
While PPC campaigns are important, you need to balance what shows up on search engine result pages (SERPs). Different keywords for PPC and organic content will help to distinguish between the results of different searches.
These are just a few of the SEO strategies that you must include in your campaign. Always be on the lookout for new trends. An SEO company will do the work for you professionally and make sure you are catching up with the trends. Contact us today for a consultation regarding your SEO and digital marketing strategies to gain more success in 2017.