Archive

We are starting a series on Pay-per-Click (PPC) advertising, a classic online advertising model that has existed since the early

Everything is working according to your marketing plan. You’ve subscribed to a PPC advertising campaign that exposes your site, increasing traffic. You’ve become active on social media, sharing new updates and promotions to your growing followers. But, do you think you already have enough website's engagement? You may have a great number of viewers, but have they purchased any of your products? Have they explored all your offers? Have they subscribed to a weekly newsletter, and are they curious about the many articles that you have posted before?

Mobile is at the peak of its game right now. Mobile devices have made a huge impact on web development and digital marketing in 2019, hence born the new terms - mobile first website design. In fact, you are probably reading this article on a mobile device.

The holiday season comes with an atmosphere of greetings and joy. It is also a time for businesses and marketers

A seasoned copywriter will make this mistake at least once. As they stuck to a good workflow, they found shortcuts

Retargeting campaign is one of the most effective ways to grab the attention of potential customers, bringing some of the

Since mid-2018, Google announced a significant change to the mobile ranking factors. Even though speed has always been a factor