Every year, social media specialists around the world collect data and reflect upon possible trends that will happen in the coming year. As it turns out, this year in 2020, there have been quite a lot of surprises and past predictions may not be so accurate. For instance, the COVID-19 pandemic has caused a drastic increase in internet usage as people around the world were advised to stay home. Consequently, people consumed even more social media content than before, and yet businesses were not able to fully reap the benefits from content marketing because of the temporary shut down. Do the social media trend predictions made in 2019 still stand today? What kinds of social media strategies did people use in these abnormal conditions? What can we learn to prepare for future crises?