Even if the company or brand name is not integrated to its logo design, we’re sure everyone would recognize and name the brand each represents.
But if you’re not convinced with world domination in your industry and world recognition, here are 5 spectacular reasons why your business should have a logo.
#1 Shows people your identity
Remember back in the day when cowboys used to brand their cattle? This was done to establish ownership! Your logo should be playing the same role.
Logos are imprinted on your products, your company profile, your website, and more to communicate ownership. Judgments are made based on first impressions. Having a well-executed logo can make a great first impression on your business as well as a long lasting impact on your company.
#2 Draws in a targeted audience
Everyone has their taste in design. Whatever your business stands by, some may enjoy looking at vibrant loud colors and patterns or something simple and monochromatic. The logo that you choose to display on your storefront or feel confident to put on your business card should be designed to draw interest and show people what type of business or company you are running.
#3 Makes you unique from your competition
There is always the generic symbols to represent specific services or products.
For example, how many times have you seen the common Italian, mustached chef with a tall white cooking hat and an inviting smile logo for a restaurant that specializes in pizza? If you’re seeking to make a good logo, keep in mind a design that reflects your company’s beliefs. This alone should be enough to distinguish you from everybody else.
#4 Can be placed everywhere
Make sure that your logo is suited to advertise your brand consistently. This could be in any case, marketing, packaging, product design, website, social media platforms, etc. If you’ve developed your brand message and have successfully linked it to your logo, everything your company does will start being associated with the logo and brand.
Island Media Management is a digital marketing agency in Bali specializing in working with hospitality industries. As digital marketing experts, we have a deep understanding of how a great design and company profile can back up an effective digital marketing strategy. Work with us to raise the bar in your business and increase revenue. Check out our list of services here.