One way to see if your Bali SEO team knows what they are doing!
I have been coming across a lot of clients recently who have been asking us to explain how to show if their SEO efforts are working, and if their Bali based SEO company is actually doing a job for them or not.
Initially you might say to them “look at your rankings” because if they are ranking well then there is a good chance that their SEO team is doing a good job. However, there are some sure fire ways to see if your SEO company is doing what you pay them for.
I am going to show you how you can check just that!
I am going to use a real live example for this post as I want you to see what we have to come up with on a daily basis. The website I want to look at today is from the Akmani Hotel in Legian, Bali. The domain name has been live for around a year but they have only just recently updated their website. They have historically used a Jakarta SEO company but have now switched to a Bali SEO company.
This is a great example for us to see if their SEO company knows what they are doing.
Meta Data – let’s take a look
When they are asked us the question – “is our SEO company doing their job?” we looked at a lot of different data but easy way to show the nice staff at Akmani Hotel was to give them the example of the meta data on the site.
Step 1 – We opened up their website and took a look at their source code. To do this all you have to do is right click on the page and choose “view source code”. Up comes a load of code that to most people looks like it came from another universe.
Step 2 – With windows you can press “Ctrl + F” which brings up the search function and then we want to search for a couple of phrases. Let’s search for “title” and “meta”.
Step 3 – next we are going to make note of the page title, the meta description and the meta keywords.
Step 4 – I am going to take a few more pages and do step 2 and 3 once again. Actually, we have done this for all their pages so we know what is going on, but for their benefit we only need a few pages.
So is this Bali SEO company working for them?
Well, it is easy to see that we have the same page title, meta description and meta keywords on each page. Is this a good sign? Hmmmm……No! Whilst only a small component you would expect your SEO company to make sure that all of these tags and title are unique throughout your site.
Don’t take my word for it. Google has a great SEO Starter Guide that can really enlighten you to many of the strategies your SEO company should be using.
Are they doing a good job? No. Is it time to change their SEO company? Absolutely!
Next time I will show you a few more simple techniques that you can use to see if your Bali SEO company needs to change. If you have any questions about any of this information then contact me, we are always happy to help out our local businesses here in Bali.