Bing Remarketing as an Opportunity to Grow

July 28, 2017  |   Advertising, Customer Focus, Hotel Marketing, Marketing, Webmaster

Bing is a search engine owned and operated by Microsoft. With it being low key, Bing offers an opportunity that’s not widely discussed in the marketing industry.

When discussing remarketing, the no.1 platform that comes to mind is Google. However, there are many cases of Bing Network being associated with a successful remarketing program. This is an article about why Island Media Management suggests considering remarketing and why to choose Bing’s remarketing program.


Remarketing: a second chance

Remarketing is a technically proven way to connect with visitors to your website who may not have made an immediate purchase or inquiry. It allows you to present advertisements to people who’ve visited your website before. For instance: if the visitor has left your website without making a purchase, remarketing helps you retarget them by showing them relevant ads as they browse the internet.

With remarketing, it is a fantastic way to reach prospects who have been interested in your services or products. It allows you to customize search ads based on your prospects interest. Leading to significant improvements in engagement and overall conversion rates.

Getting started with Bing

bing ads

Add the UET to your website. Before targeting your audience and using remarketing lists, Bing relies on the implementation of Universal Event Tag. It is a powerful tool that keeps track of your customers’ behavior and actions on your website. Based on this collected data, you can segment audiences and work to re-engage with them.

Once you’ve tagged your website, you can then start defining and creating remarketing lists based on a user’s activity.

Create a remarketing list. Bing offers a wide range of targeting options that can help you engage with a specific audience at the right moment, with the right message.

In addition, you can adjust to this audience based on their activities by recording the time of day, geography, demographics, and device.

Associate your remarketing list with ad groups and adjust bids. Once your remarketing list is built, you will need to correlate the list to specific ad groups within your Bing Ads Account. Doing this will make your data analysis much easier. As it can help you achieve a number of goals that include:

  • Driving desired actions that are valuable to your business (e.g., conversions, sign ups).
  • Improve your Return on Investment (ROI).
  • Upselling or cross-selling to customers.

Bid adjustments should be made according to your business goals, they should indicate the expected value of the user associated with each list. Be sure to monitor your remarketing list performance, making the necessary adjustments to achieve your desired results.

Don’t miss your second chance!

As it goes with many successful marketing programs, you must construct an effective media strategy for your remarketing campaigns. As one of Bali’s unique digital agencies, Island Media Management provides digital marketing expertise, especially in the hospitality industry.

It’s good to learn but even better to understand and implement these marketing tactics into your business. For more information about what services will work for you – contact us!

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