Brand
Management

Let’s sit down to discuss your business goals, any existing visions you have for your brand and how you would like to see your passion expressed in media. The development of a great brand is a collaborative effort that works to highlight the key strengths and virtues of your organization.

We start by understanding your unique challenges and opportunities. We will work through a broad-view SWOT analysis that includes an assessment of direct competition and brand clarity against the backdrop of competitive noise. We’ll also work to define and document your organization’s key ambitions moving forward, including overall business objectives. Finally, we examine your prime market segments and review any existing marketing, advertising and communication materials to better understand your vision for the brand.

Everything comes together with the Deliver phase of your brand development project. This is where we develop the nuts and bolts of effective brand communications. This phase includes the production of a complete set of communications tools, from booking inquiry responses to guest satisfaction surveys. Your Brand Spirit book will also speak directly to staff members to help them in the daily delivery of the brand. As an integrated marketing and advertising company, we produce the communications matrix so that it fits seamlessly with the next phase in promoting your brand- producing a media plan that gets your business noticed by the right people at the right times. Of course, we do that too.