Great brands differentiate themselves by their consistency and adaptability across a variety of media. Great brands are personal, relatable and easily recalled at purchase time.
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With these objectives in mind, we then assess your current position and performance.
Once we know where you are in relation to where you want to be, we put together a strategy based on a set of SMART (specific, measurable, agreed-upon, realistic and time-bound) goals that are aimed at achieving the overall business objectives.
Our brand development process has evolved to produce brands that are carefully crafted to achieve maximum consumer impact.
Brands that are carefully crafted to achieve maximum consumer impact. Our experience has led us to a simple yet effective three-stage process in brand development. Our unique “3D Approach” is segmented into Discover, Develop and Deliver.
We start by understanding your unique challenges and opportunities. We will work through a broad-view SWOT analysis that includes an assessment of direct competition and brand clarity against the backdrop of competitive noise.
This phase is where we work together to create a plan to define your brand, its positioning and expression. The Brand Development Workshop is normally a half-day or full-day workshop held with key stakeholders inside your organization and can be arranged in person or via digital video conference.
Everything comes together with the Deliver phase of your brand development project. This is where we develop the nuts and bolts of effective brand communications. This phase includes the production of a complete set of communications tools, from booking inquiry responses to guest satisfaction surveys.