Will the iOS 14 – 14.5 Update Affect Your Online Advertising?

If you’re running Facebook Ads, you may have seen a notification pop up with a warning about the latest iOS update and how this will affect your online advertising.

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Branding Lessons from the Tobacco Industry

Many companies spend a fortune on branding.  However, the investment is not always proportional to the desired goal to be achieved, such as improved public relations, becoming a top-of-mind or […]

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Making Money Online: A Brief Introduction to E-Commerce Websites

In the 90s and early 2000s, the word ‘e-commerce’ sounded novel and exciting. At that time, anyone who had said, “I have an e-commerce site running” was seen as a […]

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How to Optimize Your Social Media Advertising Campaign

When social media platforms were invented around a decade ago, there weren’t many competitors, and organic social media marketing was relatively easy. However, social media is now a busy place. […]

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What is the 360 Digital Marketing Approach?

There is always something new in the world of marketing, and the 360-degree marketing approach (or known simply as 360 marketing) is a strategy that builds upon past strategies, such […]

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How to Choose the Best Content for Instagram Ads

It is now easier than ever to advertise. If you spend a lot of time online, particularly on social media platforms such as Instagram, any business’s message can be delivered […]

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Fast PPC Marketing Guide for Busy Entrepreneurs

Have you got 5 minutes? In this article, we’ll quickly go over some of the basic and intermediate concepts of PPC Marketing, and how your business can take advantage of […]

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Why Youtube Advertising is Worth Every Dollar

These ads appear to the right of the video being watched. Not only does it occupy a large space (around 80% of the video width with the small video player), […]

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Covid-19 Update & Tips from Island Media Management

  Over the past few days, we’ve had several clients email and call us to ask what we are doing to deal with the impact of COVID-19 here at Island […]

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Best Online Advertising Strategies with Optimal Results

The world of digital marketing can be a little overwhelming for first-timers, as there are a lot of different platforms and channels that you can use to execute online advertising […]

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