How to Improve Online Customer Experience for Your Business?

Online shopping is becoming a favorite pastime for people around the world. It becomes even more so as people around the world are forced to stay at home for quarantine. […]

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Branding Lessons from the Tobacco Industry

Many companies spend a fortune on branding.  However, the investment is not always proportional to the desired goal to be achieved, such as improved public relations, becoming a top-of-mind or […]

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3 Steps to Create an Unforgettable Brand

What makes a brand unforgettable? Is it their product design? Logo? Or how they present themselves on social media? In this article, we’ll break down the basic elements of unforgettable […]

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Making Money Online: A Brief Introduction to E-Commerce Websites

In the 90s and early 2000s, the word ‘e-commerce’ sounded novel and exciting. At that time, anyone who had said, “I have an e-commerce site running” was seen as a […]

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Tips on Website UX: Images and Graphics

There are numerous ways to include images in your website. Today’s web development technology allows the integration of illustrations and vector graphics, in addition to the ability to blend photographic […]

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Graphic Design: Why Should You Implement a Visual Brand Guideline?

At first glance, it may be difficult to imagine how visual brand guidelines will help your business branding, as the benefits are not immediately apparent. However, you should think of […]

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What is the 360 Digital Marketing Approach?

There is always something new in the world of marketing, and the 360-degree marketing approach (or known simply as 360 marketing) is a strategy that builds upon past strategies, such […]

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Step by Step Guide to Brand Management

Branding is not some age-old concept that is losing its importance in today’s business growth-hacking culture. Sure, there are many short-term tricks that can create instant success and unexpected traction.  […]

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Online Marketing Guide for Food & Beverage Businesses

The past two decades have been an interesting time period for the food and beverage industry. Whether a business is a retail fast-moving consumer goods manufacturer, restaurant, or catering, there […]

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Building Brand Awareness with Strategic Social Media Management

Brand awareness is not a one-time event. This is why marketers refer to building brand awareness, rather than simply creating brand awareness. Brand awareness is constant progress and is never […]

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