Improve Online Customer Experience

How to Improve Online Customer Experience for Your Business?

Online shopping is becoming a favorite pastime for people around the world. It becomes even more so as people around the world are forced to stay at home for quarantine. We’re going to cover the little actions that you can take to improve your business’s online customer experience.

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Branding Lessons from the Tobacco Industry

Many companies spend a fortune on branding. However, the investment is not always proportional to the desired goal to be achieved, such as improved public relations, becoming a top-of-mind or leading brand, and earning customer trust. Marketers can forget that while the branding process is within their control, the brand itself is not. The branding process can be easily defined as the marketing actions that are apparent and tangible. Designing a logo, choosing a combination of brand colors, picking out the appropriate images and messages on the promotional media — these are examples of the branding process. However, the brand of a product, that is, society’s perception of a specific product belonging to a specific company, cannot be controlled as easily as changing the color of a logo. To be able to steer a brand perception to a desired position, you must learn from the best in the world of branding — the tobacco industry.

Visual Branding Guidelines

3 Steps to Create an Unforgettable Brand

What makes a brand unforgettable? Is it their product design? Logo? Or how they present themselves on social media? In this article, we’ll break down the basic elements of unforgettable brands.

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Making Money Online: A Brief Introduction to E-Commerce Websites

In the 90s and early 2000s, the word ‘e-commerce’ sounded novel and exciting. At that time, anyone who had said, “I have an e-commerce site running” was seen as a tech savvy entrepreneur on their way to becoming an Internet millionaire.

Tips on Website UX - Images and Graphics

Tips on Website UX: Images and Graphics

There are numerous ways to include images in your website. Today’s web development technology allows the integration of illustrations and vector graphics, in addition to the ability to blend photographic images with the background using pure CSS5.

Graphic Design: Why Should You Implement a Visual Brand Guideline?

At first glance, it may be difficult to imagine how visual brand guidelines will help your business branding, as the

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What is the 360 Digital Marketing Approach?

There is always something new in the world of marketing, and the 360-degree marketing approach (or known simply as 360 marketing) is a strategy that builds upon past strategies, such as multi-channel marketing.

Step by Step Guide to Brand Management

Branding is not some age-old concept that is losing its importance in today’s business growth-hacking culture. Sure, there are many

Online Marketing Guide for Food & Beverage Businesses

The past two decades have been an interesting time period for the food and beverage industry. Whether a business is

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