Does a Website Actually Increase Sales?

When we ask this question, what we are really asking is what is the impact of a website towards our business? Let’s consider a fictional business in the field of […]

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How to Improve Online Customer Experience for Your Business?

Online shopping is becoming a favorite pastime for people around the world. It becomes even more so as people around the world are forced to stay at home for quarantine. […]

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Can a Marketing Agency Really Benefit My Business?

As your enterprise grows, so do your marketing demands. You may be faced with questions like these: Should I employ more people into the marketing department? Should I hire freelancers […]

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Branding Lessons from the Tobacco Industry

Many companies spend a fortune on branding.  However, the investment is not always proportional to the desired goal to be achieved, such as improved public relations, becoming a top-of-mind or […]

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Covid-19 Update & Tips from Island Media Management

  Over the past few days, we’ve had several clients email and call us to ask what we are doing to deal with the impact of COVID-19 here at Island […]

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Digital Marketing Tips: How to prepare for the Holiday Season

The holiday season comes with an atmosphere of greetings and joy. It is also a time for businesses and marketers to focus on getting as many conversions as possible to […]

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What is Personalized Ads Marketing?

Do you know what Personalized Ads? Let us give you some examples. Have you ever seen an ad that is relevant to you, suddenly pop up on your social media […]

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The Art of Storytelling: Building Engagement in Social Media

Many businesses today make the mistake of underestimating the value and impact of social media on their business, one of most common mistakes is their not building engagement. In reality, […]

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Why Website Design is Important?

Nowadays, having an online presence is more important than ever as it is likely to be the first interaction a customer has with your business. Establishing your online presence will […]

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Winning Customer Loyalty to Your Travel Brand

High-value travelers tend to have high expectations and are not consistently having a brand loyalty. Customer behavior can change depending on the many variables in the travel industry. One of […]

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