How Often Should You Post on Social Media?

The top accounts are posting multiple times a day from Instagram, Twitter, to Facebook and Youtube. Some Twitter accounts are churning up 100 posts in a single week, and you […]

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Does writing a blog help with SEO ranking?

Search engine optimization (SEO) is a term that sounds technical, and it may seem like a complicated strategy for marketing.  A few aspects of SEO will require some understanding of […]

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What is considered as high-quality content on social media?

As we know, social media has developed at an incredibly rapid pace. The year was 2002 when Friendster first appeared, followed by Flickr, YouTube and MySpace. Then in 2006, Facebook […]

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What is the 360 Digital Marketing Approach?

There is always something new in the world of marketing, and the 360-degree marketing approach (or known simply as 360 marketing) is a strategy that builds upon past strategies, such […]

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Online Marketing Guide for Food & Beverage Businesses

The past two decades have been an interesting time period for the food and beverage industry. Whether a business is a retail fast-moving consumer goods manufacturer, restaurant, or catering, there […]

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Powerful and Persuasive Copywriting Tips for Hospitality Industry

Can words really sway people’s minds into buying something? A website with the right copy can make a difference in the booking rate, but be warned – persuasive copywriting should […]

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The Importance of Effective UX Writing

As you browse and navigate the web, the first things you’ll interact with are the page elements as well as the textual content within them. These micro-copies on page elements […]

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Create the Best Social Media Ads Marketing in 2020

Change is a crucial process when it comes to social media advertising. You might be happy with the result from the strategies and tactics you’ve been using last year, but […]

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How to Develop Promoted Content for Instagram

Instagram used to be the millenials’ and Gen Z’s favourite platform after they decided that they didn’t want to be on the same platform as their parents (namely Facebook). Since […]

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How a Copywriting Service Saves You Time and Drives Web Traffic

Content marketing and search engine optimization (SEO) work together in a positive feedback loop. A good copywriter has both the strategic thinking and strong editorial skills to achieve this effect.

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