social media post

How Often Should You Post on Social Media?

The top accounts are posting multiple times a day from Instagram, Twitter, to Facebook and Youtube. Some Twitter accounts are churning up 100 posts in a single week, and you might be wondering whether or not you need to do such a thing to be “up to standard” with other accounts.

Writing a blog for SEO Ranking Better

Does writing a blog help with SEO ranking?

Search engine optimization (SEO) is a term that sounds technical, and it may seem like a complicated strategy for marketing. A few aspects of SEO will require some understanding of how websites and search engines work. However, by having a well-designed website in the first place, the work to improve search ranking will become a lot easier. Provided that your website’s architecture is search engine friendly, the next step is to add more pages of content into your website. This often means that you should write a blog for your website.

High-quality content on social media

What is considered as high-quality content on social media?

As we know, social media has developed at an incredibly rapid pace. The year was 2002 when Friendster first appeared, followed by Flickr, YouTube and MySpace. Then in 2006, Facebook began to emerge as a more modern social media platform. In 2009, Twitter followed suit, and by the following year, Instagram appeared. Snapchat appeared in 2011, and newer social media platforms began to emerge as well, notably Tik-Tok.

Digital marketing news header

What is the 360 Digital Marketing Approach?

There is always something new in the world of marketing, and the 360-degree marketing approach (or known simply as 360 marketing) is a strategy that builds upon past strategies, such as multi-channel marketing.

Powerful and Persuasive Copywriting Tips for Hospitality Industry

Can words really sway people’s minds into buying something? A website with the right copy can make a difference in the booking rate, but be warned – persuasive copywriting should not only be seen as a tactical tool to spur visitors’ interest to convert, but rather as a means to deliver your hotel brand’s overall attitude or feel.

The Importance of Effective UX Writing

As you browse and navigate the web, the first things you’ll interact with are the page elements as well as

Create the Best Social Media Ads Marketing in 2020

Create the Best Social Media Ads Marketing in 2020

Change is a crucial process when it comes to social media advertising. You might be happy with the result from the strategies and tactics you’ve been using last year, but remaining stagnant is not an option, as using the same strategies and approach on your campaign will not get you far over the years. 2019 has been an interesting year which has proven to be a continued rise of video marketing along with solid data as the main aspects of a strong social media advertising campaign. This approach is the key for a better social media strategy in 2020.

How to Develop Promoted Content for Instagram

How to Develop Promoted Content for Instagram

Instagram used to be the millenials’ and Gen Z’s favourite platform after they decided that they didn’t want to be

How a Copywriting Service Saves You Time and Drives Web Traffic

How a Copywriting Service Saves You Time and Drives Web Traffic

Content marketing and search engine optimization (SEO) work together in a positive feedback loop. A good copywriter has both the strategic thinking and strong editorial skills to achieve this effect.

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