Category: Digital Analytics
Reciprocal Linking in SEO: Good or Bad Practice?
Reciprocal Linking in SEO was a common practice in the early days of internet marketing. The dark secret — it was meant to game Google’s PageRank search algorithm. Although the […]
Read moreHow a Copywriting Service Saves You Time and Drives Web Traffic
Content marketing and search engine optimization (SEO) work together in a positive feedback loop. A good copywriter has both the strategic thinking and strong editorial skills to achieve this effect.
Read moreGoogle Algorithm Update 2020 – Featured Snippets
Google is constantly updating their search engine algorithm in an effort to improve users search experience. Last year, there were more than 3,000 updates to the Google Algorithm Update. Google […]
Read moreHow to Get Conversions with Lower Cost-per-Click (CPC) for Online Ads
We are starting a series on Pay-per-Click (PPC) advertising, a classic online advertising model that has existed since the early days of Google (who also pioneered it). Our goal is […]
Read moreGoogle Algorithm Updates: How were real websites affected?
This year was a very busy and exciting one for SEO experts. Three Google Broad Core Algorithm Updates in March, June and September were rolled out alongside some smaller ranking […]
Read moreTraveler Behaviors in the Digital Era
The internet connects us in more ways than we know. Not only does it make distance less of an issue, it also allows us to make it a reality to […]
Read moreBranding Strategy for New Products
For small businesses or startups having a solid branding strategy is a requirement for growth. No amount of marketing, SEO, or social media management will produce tangible results if you […]
Read moreThe Art of Storytelling – Content Marketing Strategy for Hotels
As hotel owners, you’re constantly looking for ways to refine your hotel’s marketing strategy. One of the rising trends in digital marketing is content marketing. However, it is more than […]
Read moreDigital Strategy for Ramadan
With Ramadan less than a month away, it is time to start thinking about what campaigns you want to incorporate into your digital marketing strategy. Ramadan is perhaps the most […]
Read moreDon’t hold back your SEO for an optimized website
Behind every successful business is an SEO-optimized website to compete for ranks on the web. This seemingly subterranean part of your business will improve the overall visibility, ranking and searchability […]
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