Boost Your SEO with Structured Data

What do you first think of when you hear the phrase “structured data”? A Book? An Index? According to Randolph (2017), Structured data, also known as schema markup, is code […]

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Reasons why your website takes too long to load

Nothing is more annoying to users than a website that takes too long to load. In the fast-paced modern world, nobody wants to wait more than 3 seconds for a […]

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Google Page Experience Algorithm Update 2021

Google Announces Page Experience Algorithm Update – Why You Should Pay Attention Google is set to roll out a new Search Algorithm update in 2021. The new Page experience update […]

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Does a Website Actually Increase Sales?

When we ask this question, what we are really asking is what is the impact of a website towards our business? Let’s consider a fictional business in the field of […]

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What is considered as high-quality content on social media?

As we know, social media has developed at an incredibly rapid pace. The year was 2002 when Friendster first appeared, followed by Flickr, YouTube and MySpace. Then in 2006, Facebook […]

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Can a Marketing Agency Really Benefit My Business?

As your enterprise grows, so do your marketing demands. You may be faced with questions like these: Should I employ more people into the marketing department? Should I hire freelancers […]

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Branding Lessons from the Tobacco Industry

Many companies spend a fortune on branding.  However, the investment is not always proportional to the desired goal to be achieved, such as improved public relations, becoming a top-of-mind or […]

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Reciprocal Linking in SEO: Good or Bad Practice?

Reciprocal Linking in SEO was a common practice in the early days of internet marketing. The dark secret — it was meant to game Google’s PageRank search algorithm. Although the […]

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What is the 360 Digital Marketing Approach?

There is always something new in the world of marketing, and the 360-degree marketing approach (or known simply as 360 marketing) is a strategy that builds upon past strategies, such […]

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Website Marketing Guide to Making Brilliant Websites that Sell

So you have launched your new website. The next logical thing to do is to get people to visit your website — to get some traffic. How do you ‘market’ […]

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