Category Digital Marketing

Google delivers free platform features allowing website owners to identify trends and patterns in how visitors engage with their website.

We recently launched a stunning new website for a wonderful long term client of ours. On completion of her project, I sent her a list of the digital accounts we had created for her to collect data and monitor the success of her website.

Bali is finally re-opening for tourism - is your business ready?

LinkedIn is the world's largest professional network with 810 million members in more than 200 countries and territories worldwide.

In 2022, Google has required certain advertisers to undergo a verification program to ensure a safe and trustworthy ad experience for users.

Choosing a domain name is an essential step in crafting your business’s online presence.

"Social commerce is what happens when savvy marketers take the best of e-commerce and combine it with social media." - Hootsuite

According to Randolph (2017), Structured data, also known as schema markup, is code that provides search engines with clear information about your page, allowing the search engine to understand more the page's purpose and context. Schema markup can also be used to improve the appearance of your list of search results, such as by adding stars, which can result in more clicks. This is a new form of optimization.

Nothing is more annoying to users than a website that takes too long to load. In the fast-paced modern world, nobody wants to wait more than 3 seconds for a single element to appear on screen. The irony is that some of the websites with advanced graphic design have this kind of problem. Animations, high-resolution images, video embeds and layers upon layers of content hidden with unoptimized Javascript and CSS libraries can result in a heavy-to-load website.