Hotel Marketing Archives | Page 2 of 2 | Island Media Management (EN)

Bing Remarketing as an Opportunity to Grow

Posted on July 28, 2017 topic Webmaster, Integrated Marketing, Advertising, Customer Focus, Hotel Marketing

Bing is a search engine owned and operated by Microsoft. With it being low key, Bing offers an opportunity that’s not widely discussed in the marketing industry. When discussing remarketing, […]

Advantages of Increasing Hotel Direct Bookings

Posted on July 26, 2017 topic Website Development, Customer Focus, Hotel Marketing

With online travel agencies (OTA) becoming increasingly popular, especially in Bali, hotels are struggling to build more direct bookings. The big OTA’s such as Traveloka, Agoda, and Expedia are certainly […]

Fixes to Common Fails in Hotel Marketing Strategies

Posted on June 28, 2017 topic Hotel Marketing

Are you really in control of your hotel marketing strategy? You may sometimes feel like you’re no longer in control, what with the deluge of vendors, suppliers, channels and segments to manage […]

How to practically increase direct bookings

Posted on June 23, 2017 topic Integrated Marketing, Hotel Marketing

In today’s fast-paced and highly competitive hospitality industry, it may be quite challenging to keep your hotel or property brand afloat, especially in an already teeming landscape that’s overflowing with […]

Can Both Hotels and OTAs benefit from Direct Bookings?

Posted on June 14, 2017 topic Integrated Marketing, Hotel Marketing

Hotels and Online Travel Agencies (OTAs) have a complicated relationship. Throughout time, and even more so with the arrival of the internet, this love-hate relationship has intensified due to the […]

Marketing Hotels on Facebook

Posted on June 9, 2017 topic Social Media, Hotel Marketing

Facebook is undoubtedly one of the most popular social media platforms available today. It has gone from just being a platform that allows you to share your family holiday photos […]

Digital Marketing Trends for The Hospitality Industry

Posted on May 31, 2017 topic Integrated Marketing, Hotel Marketing

If you are in the hospitality industry you cannot afford to ignore digital marketing. With technology being so accessible to just about everybody, it is time to take advantage of […]

Tips to Grow Your Hotel on Instagram

Posted on May 12, 2017 topic Social Media, Hotel Marketing

Instagram is an important social tool that you can take advantage of when promoting your hotel, villa or other properties. For those who aren’t on Instagram and are not too […]

Hospitality Digital Marketing Trends

Posted on May 3, 2017 topic Integrated Marketing, Hotel Marketing

In an ever-evolving, constantly changing, highly digital world, how does one’s company keep up? A cutting-edge app here, a website update there, a new online platform—all these are just some […]

Category: Hotel Marketing