Retargeting campaign is one of the most effective ways to grab the attention of potential customers, bringing some of the highest returns on ad spend for advertisers.

Facebook retargeting is rather simple. It allows you to re-engage with people who previously visited your website, but did not buy any products. You can offer them additional discounts, free shipping or maybe both and see which works best.

Whatever method you choose in remarketing to your potential customers on Facebook, you will still need to make the first step. Check out this guide to creating Facebook retargeting campaigns to help you make effective remarketing campaigns, resulting in a kick-off to your sales, and increase in your revenue.

Before implementing the tips, make sure that you already log in to Facebook Business Manager.

Log in and Select Your Audiences

Click on the Business Manager at the left side (if you are using the old interface, its at top left-hand side) of the screen and find audiences in the dropdown menu.

Select Custom Audiences

“Custom Audience” allows you to set up a campaign for retargeting that reaches people who have visited a website. You can find this menu on the top left corner of the screen. And then, select source from your Website. Please note that you need to implement Facebook Pixel first before choosing this source.

Retargeting Facebook

Select Campaign Objectives

Even if there are many options to choose from, the best choice for retargeting is focusing on website traffic to reach the people who have visited your site.

Select your target audience from the dropdown menu

You’ll be brought into a screen with several options for creating your audience. The options include people visiting specific pages, anyone visiting your site, people who have not visited in a certain time period or a combination of all these options.

Retargeting Facebook

Get your pixel code and place it on your website

Do you already have the Facebook Pixel or tracking code on your website? If you don’t, then you’re going to need one to start retargeting.

A pixel code is a code within your website used to track visitors from your Facebook ads. Its tiny 1x1 pixel-sized code placed on your site is where it earned its name as it is practically unseen.

It will track the visitors that have visited your website or have taken particular action on your site. To get the code, check your Events Manager section of Ads Manager, here lies the new retargeting campaign.

After following a few more steps at the Panel in the dropdown menu. You’ll then receive your Facebook pixel base code that can be placed on your website.

Now, you are all set for retargeting!

To get the most out of your retargeting campaigns, you will need to grab the attention of your customers, leading them to come back to your site.

Contact our team of digital marketing experts here at Island Media Management and we will help you to execute the perfect Facebook retargeting strategy for your business.

About the author



Guntur is a scholar of English Literature from Udayana University. He has experience writing in the field of tourism and has worked as a product writer for 2 years in e-commerce.

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