It’s common nowadays to create a digital marketing strategy for hotels. In this highly competitive industry, it is important to constantly adapt to changing customer demands and actively challenge online travel agencies (OTAs), especially when hotels strive for more direct bookings.
For hotels, implementing digital marketing strategies gets more important by the day. It is believed to be a powerful weapon, to slowly withdraw from relying on OTAs.
If you are still in doubt, you should know how digital marketing would benefit your business.
Why Digital Marketing Strategy for Hotels is necessary?
The year 2019 promises to be an interesting one for hotel marketers. The OTAs got very powerful because they understood the Internet better than most hotels did and most people do their bookings online.
However, times are changing. There are several ways for hotels to increase direct bookings and obviously, increase in revenue as well.
The Changing Landscape of the Digital Marketing
Hotels need to start rethinking their posting strategies on platforms such as Facebook and Instagram. Frequently posting content is not as important anymore.
Right now, it is more important to share higher quality content, coupled with content that can be sponsored for greater commercial impact and demonstrable return on investment (ROI) from your target audiences.
For hotels, there is a common misconception that email marketing is an ineffective marketing tool. In reality, it is very different when marketing emails are professionally written and designed. Email marketing should have relevant content when sent to each individual recipient.
Why your Hotel need a Digital Marketing Strategy?
In the online marketing world, there are many different ways to increase direct bookings. Besides the tips above, these are the following tips you should bear in mind:
- Content is very important.
- Nurture the online path a potential customer follows.
- Use your data to adapt your strategies.
- Treat and talk to your guests in social media like you really know them.
- Have an SEO strategy for your hotel’s website.
- Optimize for mobile.
- Having a website development framework for your hotel’s website.
- Know why you should have both social media and website for your hotel.
- How to respond properly to a negative review.
In 2019, there are so many ways to compete with the OTAs and how to improve your position in the competitive market, by starting with improving your position in search engine.
Define your budget and decide whether it’s more useful to hire a direct marketing agency to increase direct bookings, or pay the jackpot every time an OTA completes a booking. That’s why digital marketing strategy for hotels is necessary for your hotel, to help you increase your revenue with digital marketing.
Over the years, Island Media Management has developed much success and aim for conversion website design. We already work with many clients to help them in Search Engine Optimization, managing Google Ads Campaign and leveraging their Social Media through Social Media Management or Social Media Ads.
Digital Marketing Agencies like Island Media Management can develop a well-working, up-to-date digital marketing strategy for your hotel business.
For more information about our services, check on what we do works.