Basic Digital Marketing Strategies

July 27, 2016


Making your business found by your customers is super tricky, and since you have some marketing strategy in place, have you also considered Digital Marketing? Not only that it is the latest trend, Digital Marketing reduces your Marketing cost significantly. If you have just started your business, here are the things that you need to keep in mind when considering Digital Marketing:


In a Digital Marketing world, your website reflects your business. Make sure you have an easy-to-use, clear navigation system, mobile-friendly site. The longer people stay on your website (time is depending on the products/services that you offer), the bigger the chance is for leads. Create a blog page where you can engage with your users or clients, this makes people see the expertise of people behind the business. Meta tags, Meta description and page title must be on your priority list, since an accurate and keyword rich description will help your business be found on search engine.

Search Engine Optimization:

In order to be found generically, you need to implement good SEO (Search Engine Optimization) strategy. Add your business to Google+ Local page, this is so that your business information (operation time, location, business name, phone number) appears in Google searches and maps. Build your business credibility and increase traffic to your site by having influencers or big industry backlink to your website. Promote and re-promote your blog posts by distributing it on your social media and any other blog distribution channel. The more good quality blogs you have, the better the ranking in search engine usually is.

Search Advertising:

It is important to have your URL relevant to the service you are promoting on search ad. Don’t forget to understand the rules of search engine platform’s (Google, Bing, Yahoo!) for your search ads before running any campaign. As keyword is an important aspect, make sure you have it displayed on the title or headline of your ads to attract people clicking. As the goal is to drive people to your website, don’t forget to add calls to action words (Call now, what are you waiting for, it’s now or never, etc.).

Social Media:

When it comes to posting on social media, you need to be very cautious. What you posted 5 minutes ago may impact your business’ future big time. Make sure the content is relevant to your business and is as informative as possible. Know who your audiences are, the time when it’s most effective to post something, and their topic preferences. You want your social media post to be share-able and reach a big range of audience. As much as social media are used personally, you do want to keep your tone professional when creating content and replying to comments.

social engagement

Search Advertising:

Implementing these strategies may take a big chunk of your time, thus handing over these problems to someone who has been dealing with digital marketing in daily basis would make everything easier for you. Our Digital Marketing experts in Island Media Management can be someone you can rely on. We’ll make sure that your business get as much exposure in search engine as possible, and we’ll be your personal consultant regarding what strategy best suit your business.

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