Digital Strategy for Ramadan

May 18, 2019  |   Digital Analytics, Digital Marketing

With Ramadan less than a month away, it is time to start thinking about what campaigns you want to incorporate into your digital marketing strategy. Ramadan is perhaps the most important and busiest month of the year for Muslims, the same can be said for advertisers. Ramadan can be the optimal time to fine-tune your ads to catch people’s attention – and keep it. So how can you craft a great Ramadan campaign? In this article, we’ll give you some insight into what you need to know to make an optimal digital marketing strategy for Ramadan.  

Mobile Website to Support Digital Marketing Strategy during Ramadan

Speedy mobile website

During Ramadan, there will be a general increase in internet usage, and most people will spend more time on their mobile devices as they go through fasting during the day. Therefore, it is imperative that you have a mobile-optimized website for easy access to your content.  

People Walking during Ramadan

Understand your audience

Ramadan is a month where Muslims increase the devotion of their faith through fasting and prayers. What you should also know is that with fasting, there will be an increase in homemade cooking and recipes as more family and guests favor dining at home as opposed to eating out. Cooking-related keywords such as recipes, ingredients and homemade meals will generally see an increase. Cooking videos on YouTube will have higher searches as well as higher video completion rates. With that in mind, you can take advantage of this opportunity to calibrate your ads and keywords to maximize the exposure and clicks of your ads. Another increase in trend will be towards the end of Ramadan when people will start to book flights and hotels to see their family for Eid. In which case, you want to adjust your ads for traveling and accommodation.  

Create a Story as one of your Digital Strategy for Ramadan

Build creative campaigns that tell a story about Ramadan

Storytelling wins people’s heart. Create campaigns that are relatable and personal to those participating in Ramadan. This will help build personal connections, and make them want to tune in. This is especially effective for video ads on YouTube, where you can make multi-part web stories or series from the beginning of Ramadan, to the end before Eid. This Ramadan themed content has been proven to increase engagement and catch people’s attention and make them tune in, instead of skipping past them.   With these insights in mind, we hope that you can increase the quality and performance of your digital marketing campaigns and strategy. These are of course not all-inclusive, and the output will vary depending on what type of business you are running. If you are looking to improve your digital marketing campaigns for this upcoming Ramadan, consult with us at Island Media Management! Our team consists of diverse individuals who have experience in different industries and businesses. We strive to create quality, measurable results to increase the revenue of our business partners. What We Do Works.

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