When we ask this question, what we are really asking is what is the impact of a website towards our business? Let’s consider a fictional business in the field of finance that is not a bank — let’s say it is a securities broker that sells stocks, bonds, and mutual funds.
This company is about five years old, is registered in the stock exchange and authorized by the national agency that oversees financial services. It has never created a website, but it has a Facebook page with tens of thousands of followers. Their main office exists in a reachable address, and their phone number and email are active.
Would you trust this company to hold onto your hard-earned savings? Probably. But most of the millennial adults who now make up a large portion of the financial market will not trust this company, simply because this company does not have a website.
Having a business website has now become a norm
People now turn to search engines for answers. In many cases, when they see or hear a new brand, product, or business, they have to search on the Internet just to be sure. An individual website seems to have more credibility than a social media page.
This is because anyone can create a social media account, but somehow the final litmus test for trustworthiness is whether or not the company also invests in a website that looks user-friendly, professional, and has the available information in order to learn more about the company. Click here if you want to see some of our website projects.
On social media, it takes work to tell the difference between official information and hoax. An official website, with a registered domain name and business profile verified by Google, will have the leverage to gain people’s trust.
A website makes contact and gathering information easy
Having a business website will put your business up to standard, but simply having it live is not enough. Before anyone can purchase anything from your business, they need to look out for more quality signals to help them decide that they want to buy from you.
Oftentimes, they are not swayed by pricing strategy, just yet. At the stage of familiarizing themselves with your business, your customers are researching and comparing your business with other businesses. Simply put, if your competitors offer better solutions (not necessarily better products or prices) than you, they may leave you for your competitors.
Make sure it is so easy for site visitors to learn about your business, your products, your policies, and make sure to be available by phone, chat, or email. Social media platforms can also be used as a tool for your customers to reach out to you directly. Learn here if you need social media campaigns that revolve around your business and your goals
A website streamlines the shopping experience
If you have an ecommerce, you should learn as much as possible from Amazon. Look at how their search result works, how many pictures they have to give you a feel for the product, the number of reviewers, shipping options, payment options, and transparency in the pricing.
These are all trust signals that website visitors are subconsciously looking out for. Be sure to include them into your website, and keep optimizing over time.
Does a website actually increase sales?
Returning to the original question, a good website will positively impact your sale. However, a badly designed website may not directly impact your sales, but it could be damaging to your brand.
Learn more about how web users respond to web design. Talk to us at Island Media.