Choosing a domain name is an essential step in crafting your business’s online presence.
To understand what a website domain is, we can follow a simple analogy: Imagine your website is a boat, the ship itself is your domain name, the harbour where it’s docked is your website hosting. The domain is the place where your business happens, where you showcase your products or services, drive your potential customers to buy, and where you build your brand. You can move your boat (or your domain) to a different harbour at any time, but your domain is yours for life. That’s why choosing a business domain name is so important.
What is a Business Domain Name?
A business domain name is a unique, human-readable web address that is used to access its website.
Domain names stand in for a website’s physical address, known as its IP address, which is a hard-to-memorize string of digits unique to each website. Domain names are made up of three parts: a top-level domain (sometimes called domain suffixes, such as .com, .net, or .org), a domain name that's unique to your business, and an optional subdomain.
Things You Need to Know About Business Domain Name
How to get a business domain name?
The first thing you need to get your business domain name is to decide the right domain name for your business. After that, you can purchase it from a domain name registrar. Most of the time, you can purchase the domain from your web hosting company.
Tips for choosing a domain name for your business
One of the most frequent questions people have when buying a domain name for their business is, “Do I have to buy the same domain name as the registered business name?”. In short, the answer is no, however, there are a few things that you should keep in mind.
First, your domain name should ideally be similar to your business name as it is important to keep your brand consistent across all of your content, platforms, and marketing items.
Second, keep in mind the value of different extensions when choosing the right one for your business domain. You can never go wrong with a classic .com domain extension. Also, depending on where your business is located, you can consider using a local domain extension, such as .co.id if it’s located in Indonesia. You can also try out some of the newer domain extensions if they align with your brand. For example, we used .agency on our global website. You can find the full list of currently available domain extensions here.
Third, you should consider the length of your domain name and what characters you use. While you might love to use the full name of your company and/or brand, the unfortunate reality when it comes to domain names is that the shorter it is, the better. In fact, according to a couple of recent studies, the ideal length for a domain name is eight characters. Also, you should avoid using hyphens and numbers in your domain name. Remember, you want your customer to easily remember and type your domain name.
Does your business domain name affect SEO?
Broadly speaking, while your domain name itself isn't considered to be a direct Google ranking factor, elements of your domain name may play into your overall SEO success. These include elements such as memorability, length, keyword usage, brand-ability, and more. Having target keywords in your domain name matters, but not nearly as much as they do in other areas. It is much more important to maintain a high-quality website.
How long does a domain name registration last?
Domain name registrations usually last between one and ten years. Be sure to take note of when your domain name will expire and don’t forget to renew it before then. Exactly what happens after a domain name expires varies by country. Some include a grace period, but be sure to check before you buy one. With some registries, there is a penalty if you go past the expiry date, and it can get quite expensive once you get into what is known as the redemption period.
Let us help you
Picking the right domain name is vital. It should be short, simple, and accurately represent your business. Island Media is a full-service digital marketing agency. As a one-stop-shop for your website needs, we offer services such as website design, website development, website marketing, and website maintenance. Contact us to learn more about Island Media services.