Facebook Pixel is all about retargeted advertising. If previously, marketers would worry about traditional click-through rates, Pixel is proving to be more valuable as it converts display ads into retargeted ads. This means, Pixel lets you follow-up with visitors who had visited your website and make targeted offers based on their actions or pages that they’ve visited. This is extremely powerful as it helps to solve their specific problems or wants.
As critical as Facebook Pixel may be today, many are still extremely confused as how it works and how it could help their businesses. This analytics tool would allow you to measure the effectiveness of your advertising by understanding the actions people take on your website. With Pixel, you can make sure your ads are being shown to the right people, build audiences and unlock additional Facebook advertising tools.
The Crucial Role of Facebook Pixel
Pixel has now become a significant tool as more display advertising is coming from retargeted advertising. To be a successful advertiser and marketer, you have to Pixel your site visitors for the best ROI from your campaigns. So, why has Facebook become so crucial? Take a look at what it offers to the contemporary online marketer:
- Ability to measure cross-device conversion
- Allowing placement of Ads to people who are more likely to take actions based on the pages that they have visited
- Creating custom audiences for return website visitors who take specific actions
- Run dynamic Facebook Ads based on their past browsing habits and actions
- Get rich insights on every visitor on your website.
In essence, Facebook Pixel is aimed at better conversion by helping retarget people who are most likely to take action on your Facebook Ads. However, like with all innovative marketing strategies, using Facebook Advertising Pixels can be confusing. Below is a quick guide to help you leverage this new tool for a higher converting Ad campaign:
This is one of the most outstanding benefits of Pixel as it allows you to build custom audiences for visitors who have already been to your website. Under the “audiences” tab in business manager, you will find an option that allows you to begin retargeting audiences. Start with creating audience>custom audience>website traffic and you will have various options to choose from. These options include:
- Anyone who visits your site
- Visitors of specific pages
- Visitors who visit specific pages and not any others
- People who haven’t visited in a specific amount of time
- Retargeting based on time spent on the site
- Custom combination based on all the above options.
You can create higher converting advertising campaigns that focus on a specific action. In essence, you tell Facebook what you want by using custom conversions.
Facebook Pixel is crucial in advertising as it can track the number of occurrences of a particular action, for example, the number of leads generated from your last campaign by tracking custom conversion found in the business manager menu. Always use custom conversions to track a success action.
There is so much potential to be gained from Facebook Pixel and it is high time you incorporate this on your site.
Wondering how to escalate your Facebook Page’s performance? Get in touch with us, Island Media Management, an agency working on digital marketing in Bali, Indonesia.