Do you run a business in the hospitality industry? Own a Hotel chain or got a nice cruise line going? Maybe you are an event planning agency or offer some kind of transportation and tours? Whatever your niche in the hospitality industry may be, and no matter if you’re a global player or local supplier, your goals are probably the same: to reduce costs, increase sales and raise brand awareness.
You want to present your hospitality service to the world in the most efficient manner. Nowadays, the best way to do so is by using the power of the internet. With the right online marketing, you can reach your worldwide target audience easily. But what should you be looking for when you’ve decided to get some help in the wide online marketing field? Here are some main objectives that should be taken good care of:
Keywords are the words and word combinations that your potential clients type into their search engines. But when people search for a service like yours, they might type in many different variations of keywords. That’s why it’s vital to find out the most common terms that are used in your field and implement those keywords into your businesses’ online marketing efforts. You might have the most beautiful golf resort, but it won’t help you if your potential customers can’t find you because you don’t use the right terminology on your web properties.
Make sure that your marketing company knows how to identify the important keywords and market them online in order to convert your website into a customer magnet.
Social Media and Brand Management
The driving force behind online consumer behavior is social media. It’s important to use the power of social networks like Facebook, Google+ or Pintrest as well as rating sites like Tripadvisor for your advantage. Using social media and rating sites the right way can give your hospitality company the chance to receive the worldwide recognition it deserves. It’s great to gain a good reputation around town and win some awards, but what’s the use if you don’t let your potential customers know about your terrific brand?
Website design and development
A major ranking factor for search engines is the design and accessibility of Websites. If you run a responsive, user-friendly site, which looks great on desktops and mobile devices, you are more likely to receive a higher search engine ranking. Make sure that your marketing team is capable of designing and maintaining a beautiful and easy to use site for your hospitality business, which is appealing to search engines as well as visitors.
On page SEO
When it comes to on page SEO, there are many aspects your marketing team has to consider. First of all, there has to be a unique value to your hospitality site beyond self promotion. Get your content right: You have to create remarkable texts, images and multimedia content to catch the eye of search engines. In addition, your page has to be accessible for the search engine bots and crawlers in order to rate your site properly. You should provide content and navigation elements which are not only well designed, but also easily understood by users and search engines.
Just as important as having a presence in various social networks, it’s vital to give your visitors the opportunity to like and share your content on those platforms. Be sure to have the right buttons and links attached to your pages.
Off page SEO
Off page SEO describes all the actions towards a higher search engine ranking which are taken outside the boundaries of your website. One part of off page SEO is your social media profiling, but there’s more to it:
In the hospitality industry, there are various ways to build a good reputation. You can engage in picture- and video platforms or write specialized articles about your unique strengths on hospitality networks. You could also get your name onto some vacation forums, press releases or blog posts. The important part about your off page SEO is building links. Your marketing team has to be able to carefully place some links that point to your website, without spamming them randomly all over the web.
The best way to gain natural links is by creating a well designed website with high quality hospitality content, which travelers and your potential customers want to share with the world.
At Island Media Management we’ve got the whole package covered. If you need some social media work for your hotel or resort, we can do it for you. You could use some brand management or SEO work? Or maybe you want to build a whole new website, which is well designed and optimized? Just contact us and we’ll find the perfect solution for your individual needs.