Digital marketing is one of the best tactics used by most diving and snorkeling companies in Bali – and for a good reason.
Despite its pervasive use, many diving companies that we’ve asked did not know about Search Engine Optimization (SEO). Perhaps a lack of time, or focus… anyway, the answer is still the same.
Maybe you are one of them. So, let me tell you that SEO (Search Engine Optimization) can indisputably (and positively) impact your marketing strategy.
You don’t believe me? Then read on…
What is SEO?
SEO (Search Engine Optimization) is the process of increasing a web page’s search ranking, thanks to targeted keywords, to increase online visibility.
The higher the ranking of your website, the greater the possibility of your website to be visited by prospective buyers. The goal is to appear on the first page of the Google search engine.
The use of SEO can improve your website visibility, highlight your brand awareness and increase your sales. This is a real asset to compete with other similar companies on the internet.
SEO is one of the best ways to maintain a strong web presence. How does search engine work?
When you search for something on Google, you always find what Google considers as the “best” results on the first page. Being on the first page increases your website traffic. People are more likely to visit the first websites of the first pages.
Indeed, people are searching on Google to the tune of over 2 billion searches per day. It is more than 50 000 searches per second!
With so many search volumes, your goal is to be at the forefront of those numbers!
To do that, you need to focus on customers keywords research. As diving companies, you already know your customers’ interests, then you should take advantage of this knowledge. It will help you shape the content of your website.
When consumers are aware of the diving activities you provide, they will more likely go straight to you, instead of researching other places that they can acquire that product.
This is the power of brand awareness. It impacts customer buying decisions. You need to control it to avoid a reputation decline.
SEO improves brand awareness. It helps to keep your business in front of visitors and helps them to discover you or remember you. In the same way, remarketing targets prior visitors to keep your name at the forefront of their research.
SEO impacts website visibility as well as brand awareness. Consequently, SEO is also a springboard for sales. Everything is linked.
SEO is not an add-on, it is an essential component. The ensuing sales are due to spreading links through social media, articles and blogs. The famous your brand is, the bigger is your audience.
And now, are you convinced about how successful your SEO campaign can be?
There is plenty more you can do thanks to SEO. An SEO partnership is a long-term commitment, so you need to be sure of who you choose.
Island Media Management is committed to providing measurable, data-driven results for your business. Our services that include Search Engine Optimization, Social Media Management and much more. Feel free to contact us to learn how we can help you.