Online shopping is becoming a favorite pastime for people around the world. It becomes even more so as people around the world are forced to stay at home for quarantine. We’re going to cover the little actions that you can take to improve your business’s online customer experience.
Firstly, take a moment to learn what it’s like in your customer’s situation. Staying at home would mean relying on the Internet for entertainment, information, shopping, and sharing their stories with other people. If your website can provide at least one of these services, your website will likely to receive many visitors as people find great value in it.
Here are four steps you can take to improve your online customer experience:
1. Stay consistent with the personality of your brand
The first rule of branding is that your brand has to be unique. The second rule of branding is that it has to stay consistent. Brand personality is often considered as an after-thought, something that is felt using intuition. However, if you formalize brand personality, you are able to standardize your brand to avoid design mistakes, and protect your brand from imitators. If you want to unlock the full potential of your brand personality, let us assist you in brand strategy.
Imagine your brand as a person. What does this person believe, and to whom does this person want to spread positive and encouraging messages? How does this person communicate? Consistency in branding reflects the quality of the business and increases customer trust.
2. Have an expert to design the UI of the website for you
Designing is no easy task. It is not as simple as being able to use graphic design tools, or being able to write good copy. Businesses have spent a considerable amount of resources on design services precisely because UX/UI design is the embodiment of the branding vision.
A talented team of designers and writers will deliver high quality work. Businesses who do not appreciate the importance of design would see low quality results, which is damaging to the brand itself. Do not hesitate to allow experts to design the website for you.
3. Improve your online customer experience by making it easy for them to navigate your website
Inexperienced designers will try to overcomplicate the site design, such as by adding a fancy menu structure that may not accommodate all visitors. In contrast, an experienced designer has tried and tested hundreds of site designs to be able to deliver a balanced customer experience.
Simplicity is not “effortless design”. On the contrary, simplicity takes discipline and lots of experimenting to determine what is best for customers.
4. Your website should answer questions fast
Visitors come to your website for many reasons. A great website has all the resources and features to be able to answer their questions fast. Why is speed an important factor? Because other websites are able to provide convenience at the highest level — your website should be able to compete.
If you are running an e-commerce store, the search feature must function well. Menu and submenus must be intuitive and it should not take them more than three page visits to find the products that they are looking for. A live chat feature should also be present in case visitors would like to talk to you or your sales representative directly.
Your blog is also a repository of information relating to your products, their use cases, and covers topics that are relatable to the customers.
Does your website need a redesign?
As website owners, it’s difficult to answer this question objectively. That is why a website review by digital marketing experts is necessary for accurate evaluation.