Can website speed affect your rankings? There is no simple answer to this question. This is because many low ranking websites load fast. However, website speed and low ranking are correlated.
Why Speed is Important
Google has previously stated that website speed is considered one of the many factors in determining the ranking of a website on search results pages. However, they haven’t disclosed exactly how speed matters in ranking. However, many websites have reported increased volumes of organic search traffic (traffic from search engine results pages) after they have optimized the speed of their websites.
One thing to keep in mind is that Google and other search engines are all working towards the goal of providing better user experience. Users are likely to abandon websites that they find slow in loading. This is a pretty good reason to optimize your website for speed. People like fast websites, so it is a good idea to ensure your website is fast.
How to improve the speed of your website
- Know where you are
You can’t improve what you don’t know. You should therefore begin by measuring your loading times. There are various online tools you can use for this e.g. Google Analytics Site Speed tool. These tools will provide you with a report that gives you a good idea of the general performance of your website.
- Consider a faster server
One of the main reasons websites are slow is because the server they are hosted on is slow. Your server may not have the capacity to provide you with the speed you need. You should therefore consider moving to a faster server or upgrading your account with your current server. This is especially important for larger websites with many pages and frequent content updates.
- Optimize your website’s content and codeIf your website is slow even after upgrading or moving to a fast server, the issues may be with the content of your website. If your images or code are not optimized for easy and fast loading, there will be no improvements in loading times until they are fixed. This may take some time. However, it is worth it.Images can be easily fixed by compression. You may also try to use smaller images in future. Optimizing code on the other hand takes a lot of technical knowhow. If you’re not a coder, you may want to get a professional to assist you. The speed of your website may not be amongst the most important factors when it comes to ranking. However, it does count. If your website isn’t user-friendly, you’re missing out on tons of conversions. Speed may kill on the road but it pays on the web.
If you need help with any of these issues or some serious guidance in how to get some amazing rankings, please do contact us and let us have a talk about it.