Snapchat was an app that many people dismissed in the past, but today, the stats are telling a different story and causing many to pay attention. There are approximately 100 million daily active users, the video views are at 10 billion every day, the revenue target for the year 2016 is $300,000 million and the major age bracket that uses the app is between 18 and 24 years of age, making up 65% of all users.
As of February 2016, anyone can create geofilters. This was previously reserved for corporate giants. With this ability, any company is now able to take their marketing campaign viral. The cost of each impression has been brought so low that YouTube and others cannot even begin to compare. This makes it possible for smaller businesses to afford it.
How It Works
Assume that you will be heading out to a conference and would like to communicate with potential clients and impress them even before they come over to the booth you have set up. You need to do this in an understated way because you don’t want to seem too obvious. Snapchat steps in and saves the day.
By making a $5 payment, you will be able to promote the brand you represent to potential clients within a 20,000 square foot area for the length of 1 hour. Your job is to make sure that you target precise locations and your geofilter will go to work interacting with potential customers who are highly qualified. Not only will you be interacting with them, but you will also be interacting with the people they know on the app as well. This filter, once added to any snaps, does not leave them once the hour is over. This means that for 24 hours, you will potentially be able to gain conversation from the filter.
If you are working on building awareness of your brand, especially if you are doing so at an event, you should consider a geofilter campaign by Snapchat on demand. With some creativity and correct use of this app, you will be able to get away with a very low cost for each group of 1,000 impressions. So, if you will soon be attending an event and need an extra spotlight beamed on your brand so that your competition is completely left behind, consider Snapchat. Make sure to use Snapchat geofilters as part of your company’s marketing strategy.