With more than 600 million users, Instagram is definitely a force to be reckoned with; a platform that should definitely be kept an eye on. It's continuously growing day by day and is not showing any signs of slowing down anytime soon. And, if the introduction of Instagram Stories, Instagram Live and other new features are anything to go by, then it's a sure-fire way of knowing that Instagram will continue to be a big player in social media, and for a long time to come at that.
That being said, Instagram marketing ought to be a major part of your online marketing strategy. Despite the many changes that are done regularly on Instagram, making it difficult to keep up at times, it's definitely not something to be thrown off by. Many brands are making use of Instagram and have done so successfully. Read on to see what you can learn and how you can incorporate these tips in your own business by examining their strategies below.
Instagram Marketing Great Ideas
Using relevant and engaging themes
You don’t have to come up with a completely original idea to engage your audience. You can pick a theme that most users can relate to, just like how Melia Bali did. In Bali, it's almost all time summer. So, Melia Bali generates summer theme campaign. They even offer a special rate for bookings that are made during a period of time.
Using a familiar hashtag and account names
If increasing your following on Instagram or reaching out to a greater fan base is your goal, then using familiar tags in your posts are very helpful. This is what Disney did when announcing the premiere of Rogue One: A Star Wars Story. Disney tagged the @StarWars account and also used hashtags such as #RogueOne. This ensured that the post would appear on Explore feeds of fans who weren't following the Disney account.
Giving previews of upcoming products
Instagram marketing gives you the opportunity to announce new products and give your target audience a taste of what they can expect. Marvel Comics’ preview of their new Spider-Man movie is a great example of this. The short video gave the audience a taste of what’s to come while clearly showing when the movie itself would be released.
Highlight videos are a great way to point out things that may be difficult to express in a single picture. Adding a text to the video also ensures that the audience doesn't miss anything on your message.
Using a unifying Instagram hashtag
Melia Hotel merekan pake hastag #MeliaBali #yourmeliaexperience buat mereka yang ke melia dan punya pengalaman nginep disana
You can make it easy for fans to find your posts and share their own stories by using a unifying hashtag. Again, Melia Bali uses hashtag #YourMeliaExperience. This is a great way to drive traffic and increase the exposure of all of your content on social media to your target audience.
When it comes to social media, it's important that different platforms such as Facebook, Instagram, Twitter, LinkedIn, and other accounts are professional and are representing your brand the way you want them to.
Island Media Management, a digital marketing agency based in Bali, Indonesia, is ready to help you deliver the message that you want to get across to your audience correctly and effectively. We have the experience and expertise to manage social media platforms of different businesses, as well as manage and monitor social media advertising campaigns. Contact us to know more about our social media work.