What to do with internationalization & localization
Expand into Foreign Markets
Adapting a brand to appeal to a wider global audience helps a business which is interested in growing its customer base outside its home territory.
Enter Local Markets
Specific social and cultural considerations should be taken into account when seeking to extend a brand's presence into certain local markets.
An analysis of brand positioning with relation to key local competitors allows for insightful brand expression and a more appealing message to local audiences.