10 Laws of Social Media Marketing

November 2, 2015  |   Social Media

Social media marketing is a highly competitive industry. It doesn’t take much to get it wrong, or to simply lose out to a competitor. We’ve decided to simplify it to help you understand what you have to do to get better results.

Laws for Social Media Marketing

The 10 laws of social media marketing are what successful marketers do to boost their brands:

1. Listen

Listen to what your customers are saying. Look into what online content attracts the most popularity and what people like and don’t like. This applies to what your customers are saying to you directly and what your customers are saying to other people.

2. Specialize

A jack-of-all-trades isn’t an asset when it comes to social media marketing. Rather, figure out your ideal customer and operate accordingly. Be willing to make use of outside help if you don’t have the skills to operate in a specialist niche by yourself.

3. Quality over Quantity

Quality always trumps quantity. One quality article will always beat out a hundred terrible articles. Therefore, spend more time on each article and guarantee a better response. If quality is a problem for you, consider employing some outside help.

4. Be Patient

Because this isn’t a job that can typically make you rich overnight, you must be patient and consistent if you’re going to get the results you’re searching for. A familiar story is when a brand puts their all into social media marketing for a few weeks, before giving up because they didn’t reach stardom.

5. Understand Compounding

Someone who likes a post on Facebook is likely to share it on Twitter, Pinterest, and LinkedIn. Therefore, embrace the law of compounding and aim to encourage customers to share content with multiple audiences. This in turn creates more access points for people to find your content.

6. Discover Influencers

Find the key players within your industry and reach out to them. Check if they have any guest posting opportunities promoting their content. Your goal is to reach their audiences, which should form part of your long-term strategy.


7. Focus on Value

Concentrate not on promotion but on improving the value of whatever you’re offering. This is ultimately what gets people to convert to your business. Furthermore, increase what people get back for their time. This can be anything from price reductions to free eBooks.

8. Build Relationships

Turn customers into loyal customers through relationship building by acknowledging their contributions. Even a simple ‘thank you’ for sharing one of your posts goes a long way in strengthening that relationship. If you can encourage customers to comment more often, you’re going to create a snowball effect where other people will want to get in on the action as well.

9. Be Accessible to Your Audience

Make it obvious you’re always available. The all too famous saying “Actions speak louder than words” is very applicable in this instance. Therefore, when someone posts a comment or sends you a message, aim to reply within 24 hours.

10. Return the Favor

You can’t expect someone to share your content when you won’t do it for them. Dedicate a part of your time to sharing and commenting on the content of others. It won’t always lead to something for you, but you’ll establish good habits and one day someone will do the same for your content.

Meet Your Target Audience's Expectations!

Remember that social media marketing is a long game. It’s about constantly meeting your target audience’s expectations. If you can do this, you’ll soon start to see visible results. Track your results via Analytics as you go along so you can make tweaks to your strategy along the way.

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