Does your company depend on customers within your locality? It makes sense to do your best to reach out to this local market. Local SEO will help you be more visible to people in your area. Potential customers in your locality can easily find you on search engines with a well-executed local SEO strategy.
If you want to dial up your local SEO efforts, the following tips ought to help.
Use a mobile-friendly website
Google now uses mobile experience as a ranking factor for websites as more people use their mobile devices to search for information online. It is therefore important to ensure that your website is mobile-friendly.
You’ll not only improve user experience but also conversions. Mobile presents many opportunities for greater accessibility for prospective customers.
Use keywords and phrases that are voice search friendly
More people are using voice search on their mobile devices today. Some prefer voice search for multi-tasking while others find it easier to use this feature rather than type in keywords. Ensuring that the phrases you use can be easily identified using voice search increases your visibility to the local mobile users.
Provide more information about yourself
The importance of direct data is rising in the world of SEO. The more information a company provides about itself the better its listing on search results pages. Providing information such as your business’ phone number, location and pricing will go a long way with prospective customers and search engines.
Work on improving customer experience
Driving profits for your business is about much more than simply driving more users to your website. It comes down to the customer’s experience once they are on your site and therefore after. According to SEO experts, user experience will become the most important competing factor amongst businesses.
One of the best things about having a website is that you can control customer experience on the site. Ensure that your online presence is not only concise but also consistent. Check out the competition and ensure that you provide a better customer experience. This will ensure that you can truly capitalize on this trend.
A lot of attention will be focused on mobile marketing more than anything else in the next couple of years. This is set to be the most effective way of targeting younger customers. Remember that more than half of users today run online searches for local stores before they go shopping. Taking advantage of local SEO, therefore, places you in the lead pack.
Now that all these concepts are clear enough, all you need to do is try it by yourself and see what results you can have! If you are still not satisfied with your rankings and not sure what else to do, don’t hesitate to contact us at Island Media Management!