In the previous post, we already discussed about the effective strategy to pass the mobile test for PPC Campaign. In this post, we will show you more about how to improve your PPC Campaign in order to meet your business goal.
Effective Tips to Improve Your PPC Campaign
1. Mobile optimized landing pages
Ensure that your landing pages are optimized for mobile. A study showed that more than 50% of mobile users are likely to bounce off a site that takes more than 3 seconds to load. The same study showed that 30% of mobile users are likely to abandon their shopping carts if the site they’re using is not optimized for mobile.
You should therefore:
• Ensure that your pages load easily and quickly on mobile.
• Ensure that the content on the landing pages is easy to read.
• Ensure that your call-to-action is clear and easy for mobile users to act on.
2. Use mobile-specific ad copy
The best ads are those that understand what the searcher’s intent is. Ad copy that is mobile-specific is more likely to influence mobile audiences to take the desired action. Including a click-to-call, such as a “call now”, button in your ad copy is likely to encourage mobile users to call and therefore get the information they need much faster.
3. Use a strong title
Desktop users are known to have short attention spans. However, mobile audiences have even shorter attention spans. You have a few seconds to catch their attention and draw them in. You therefore need to make an impact with your title by carefully selecting your title tags and ensuring that they are extremely compelling. These are the things that mobile audiences will initially see. They should be able to lure the user and encourage them to take action.
4. Compare performance in mobile vs. desktop in AdWords
To ensure that you select keywords that will drive conversions in mobile, you need to compare their performance on mobile vs. desktop. Compare the impressions, conversions, clicks and other metrics on AdWords for different keywords on mobile and desktop.
Develop Your Marketing Strategy Soon!
Making your PPC campaign mobile-ready will greatly improve your overall online marketing strategy. If you haven’t already done so, get started now.
If you know other effective strategy to improve mobile PPC Campaign, please let us know.