Digital marketing is a dynamic field. A lot of things change from one year to another. It’s important to keep up to date with these changes and maximize any opportunities to improve the success of your campaign.
Strategies to Maximize Your Digital Marketing
The following are tips that your company can apply to maximize your digital marketing strategy.
1. Applying remarketing to lengthen the lifespan of your budget
If your current marketing strategy is working successfully, your website will be receiving several visitors every day. Probably quite a number of visitors to your website visit once or twice and forget about your website over time. Remarketing will help you stay visible to these visitors even when they are not on your website. Remarketing starts with identifying each unique visitor to your website. When the visitors have left your website and are visiting other websites, they receive advertisements about the products or services offered on your website. This branding will appear to the visitor for a period of not more than 90 days on third-party websites that they visit. Companies that are searching for a digital advertising strategy that is highly specific will find remarketing quite effective. It enables brands to stay visible to potential customers and promotes brand awareness. It is also an exceptionally cost-effective strategy. You get thousands of impressions at no cost. The average cost per click on your ads is lower than 40 cents. This strategy allows you to maintain visibility to a past visitor to your website for longer thus resulting in higher conversion rates. One of the most popular channels for remarketing is through Google and its wide portfolio of websites. You can also make use of popular social media sites such as Facebook and YouTube.
2. Work on your house first
Business owners eager to make a profit are quick to invest in the latest digital marketing strategy that promises higher conversion rates. However, they forget that their website needs to be robust in order to convert. The simple things count when it comes to ensuring that your website is robust. Is your website easy to use? Is navigating around your website easy? Does your website feature a strong call-to-action? Have you applied on-page SEO to your web pages? Is your website responsive? Be sure to set up a conversion tracking tool to keep track of your website’s performance. Google Analytics is one of the best tools available, and it’s free. Another good way to get feedback on your website is by talking to people who are not part of or associated with your company. Have them take some time to look at your website and ask them what they think.
3. Review your PPC campaign
Google Ads has taken pay-per-click (PPC) advertising to a whole new level. It has become one of the most effective digital marketing strategies available today. Other search engines are following suit with their own PPC advertising platforms. PPC campaigns can be quite costly if not managed properly. Take note of the analytics and limit your spending to those keywords that are driving actual leads. This will make your PPC campaign more targeted. You may also want to cut back on spending on branded keywords if your company gets good organic search result listings. The traffic from the branded keywords is likely to be from current customers. These keywords aren’t likely to be driving new business your way.
4. Use social media to build relationships
Many businesses make the mistake of using social media as a tool for selling their products or services and don’t see the high returns they had hoped for. Social media is a highly effective marketing tool if you understand how to use it. An important thing to note is that people on social media don’t like to be sold to. However, they do like helpful information. You should therefore provide as much unique and beneficial information to your audience. This builds their trust and retains them as loyal customers in the long run. It is better to limit your social media channels and be more active than using multiple channels and putting little or no effort into building customer relationships. One good strategy is to have a blog that sets you up as an expert. Use long-tailed keywords for optimization and post your content on social media platforms such as Facebook where it is easy to share.
5. Keep Working at It
There is no rest for the weary when it comes to digital marketing. You can’t afford to become complacent once your marketing strategy looks even slightly successful. Constant updates by Google, new trends on social media and new marketing tools can easily see the competition surpass you overnight.
Keep Improving Your Digital Marketing!
Ensuring that you maximize your use of PPC, social media, remarketing and SEO will improve the visibility of your brand and increase your return on investment. Keep up to date with changes in the digital marketing landscape. Constantly monitor the progress of your marketing campaign by setting KPI’s including social reach, ranking with organic keywords and the cost per conversion. If you have more tips about digital marketing, please let us know.