Why Develop
a Sound Media Plan?
When combined with an advertising budget, the media plan is the strategy document that allows a business to turn its marketing objectives into desired outcomes. A Media Plan plays an important role in placing your ads in such a way that they deliver maximum results with cost-effective budgeting.
Island Media Management has experience in evaluating the available media platforms to determine the most effective use of your budget and placement of your ads.
Ask us about this service How Does
Media Planning Work?
For clients who engage us with end-to-end marketing services, the media planning phase occurs after the development of the marketing communications matrix and before the media buying/management phase.
The media planning process starts with a consultation session to identify your top-line business objectives, key consumer demographics and brand guidelines. We take these data along with any existing communications guidelines or brand guidelines to devise a plan that will effectively advertise your business across a variety of available media- online and print.
Ask us about this serviceWhy
Island Media Management?
As an integrated marketing company, we are uniquely suited to help large and small businesses to allocate their advertising budgets effectively across a variety of media.
This integrated approach also allows us to ensure consistency and synergy across advertising media, which enables clients to better reach their goals and achieve a higher return on investment.
Ask us about this service
International
Experience
Our team is led by experts in branding & strategy, with years of international experience.
Native
English
Deliver your message, the right way. Our team are native English speakers and can help you to distill a clear brand message.
Industry
Experience
Industry specific experience in tourism and hospitality.
Clear
& Transparent
Clear pricing upfront. No surprises.
Ongoing
Support
Our team can assist you with all aspects of your marketing deliverables needed post branding.
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