Latest Blog

The Key Ingredient for Marketing That People Tend to Forget

Aside from sales, we all agree that marketing is crucial in business. When it comes to marketing, companies discuss how to make customers aware of their business and perhaps think up a set of marketing strategies, but did you know that marketing goes beyond simple strategies and developing them?

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Advertising

Level Up Your Brand on TikTok Ads with Island Media

TikTok Ads Level Up Your Brand

Are you wondering if TikTok Ads are a good choice for your business?

LinkedIn Ads To Target Professional Audience with Island Media

Target Your Potential Customers With LinkedIn Ads

LinkedIn is the world's largest professional network with 810 million members in more than 200 countries and territories worldwide.

Island Media - Google Ads Verification Program 2022

All You Need To Know: New Google Ads Verification 2022

In 2022, Google has required certain advertisers to undergo a verification program to ensure a safe and trustworthy ad experience for users.

Blogging

Writing a blog for SEO Ranking Better

Does writing a blog help with SEO ranking?

Search engine optimization (SEO) is a term that sounds technical, and it may seem like a complicated strategy for marketing. A few aspects of SEO will require some understanding of how websites and search engines work. However, by having a well-designed website in the first place, the work to improve search ranking will become a lot easier. Provided that your website’s architecture is search engine friendly, the next step is to add more pages of content into your website. This often means that you should write a blog for your website.

Digital marketing news header

What is the 360 Digital Marketing Approach?

There is always something new in the world of marketing, and the 360-degree marketing approach (or known simply as 360 marketing) is a strategy that builds upon past strategies, such as multi-channel marketing.

Website marketing header

Improve the Website Marketing Strategy for Your Online Business

Millions of people out there are online seeking information and products 24/7. Imagine all the possibilities, these people are probably also looking for what you have to offer.

Branding

Business growth illustration - The Key Ingredient for Marketing

The Key Ingredient for Marketing That People Tend to Forget

Aside from sales, we all agree that marketing is crucial in business. When it comes to marketing, companies discuss how to make customers aware of their business and perhaps think up a set of marketing strategies, but did you know that marketing goes beyond simple strategies and developing them?

Improve Online Customer Experience

How to Improve Online Customer Experience for Your Business?

Online shopping is becoming a favorite pastime for people around the world. It becomes even more so as people around the world are forced to stay at home for quarantine. We’re going to cover the little actions that you can take to improve your business’s online customer experience.

Smoking cigarette with fire

Branding Lessons from the Tobacco Industry

Many companies spend a fortune on branding. However, the investment is not always proportional to the desired goal to be achieved, such as improved public relations, becoming a top-of-mind or leading brand, and earning customer trust. Marketers can forget that while the branding process is within their control, the brand itself is not. The branding process can be easily defined as the marketing actions that are apparent and tangible. Designing a logo, choosing a combination of brand colors, picking out the appropriate images and messages on the promotional media — these are examples of the branding process. However, the brand of a product, that is, society’s perception of a specific product belonging to a specific company, cannot be controlled as easily as changing the color of a logo. To be able to steer a brand perception to a desired position, you must learn from the best in the world of branding — the tobacco industry.

Business Analysis

GA4 - Googles New Analytics Product Has Arrived | Island Media

A Total Game Changer – Google’s New Analytics Product Has Arrived

Google delivers free platform features allowing website owners to identify trends and patterns in how visitors engage with their website.

Demystifying common google tools

Demystifying Three Common Google Tools

We recently launched a stunning new website for a wonderful long term client of ours. On completion of her project, I sent her a list of the digital accounts we had created for her to collect data and monitor the success of her website.

Chess Presents Strategy

Can a Marketing Agency Really Benefit My Business?

As your enterprise grows, so do your marketing demands.

Business Services

LinkedIn Ads To Target Professional Audience with Island Media

Target Your Potential Customers With LinkedIn Ads

LinkedIn is the world's largest professional network with 810 million members in more than 200 countries and territories worldwide.

Island Media - Google Ads Verification Program 2022

All You Need To Know: New Google Ads Verification 2022

In 2022, Google has required certain advertisers to undergo a verification program to ensure a safe and trustworthy ad experience for users.

Improve Online Customer Experience

How to Improve Online Customer Experience for Your Business?

Online shopping is becoming a favorite pastime for people around the world. It becomes even more so as people around the world are forced to stay at home for quarantine. We’re going to cover the little actions that you can take to improve your business’s online customer experience.

Content Marketing

social media post

How Often Should You Post on Social Media?

The top accounts are posting multiple times a day from Instagram, Twitter, to Facebook and Youtube. Some Twitter accounts are churning up 100 posts in a single week, and you might be wondering whether or not you need to do such a thing to be “up to standard” with other accounts.

Writing a blog for SEO Ranking Better

Does writing a blog help with SEO ranking?

Search engine optimization (SEO) is a term that sounds technical, and it may seem like a complicated strategy for marketing. A few aspects of SEO will require some understanding of how websites and search engines work. However, by having a well-designed website in the first place, the work to improve search ranking will become a lot easier. Provided that your website’s architecture is search engine friendly, the next step is to add more pages of content into your website. This often means that you should write a blog for your website.

High-quality content on social media

What is considered as high-quality content on social media?

As we know, social media has developed at an incredibly rapid pace. The year was 2002 when Friendster first appeared, followed by Flickr, YouTube and MySpace. Then in 2006, Facebook began to emerge as a more modern social media platform. In 2009, Twitter followed suit, and by the following year, Instagram appeared. Snapchat appeared in 2011, and newer social media platforms began to emerge as well, notably Tik-Tok.

Customer Focus

social media post

How Often Should You Post on Social Media?

The top accounts are posting multiple times a day from Instagram, Twitter, to Facebook and Youtube. Some Twitter accounts are churning up 100 posts in a single week, and you might be wondering whether or not you need to do such a thing to be “up to standard” with other accounts.

Improve Online Customer Experience

How to Improve Online Customer Experience for Your Business?

Online shopping is becoming a favorite pastime for people around the world. It becomes even more so as people around the world are forced to stay at home for quarantine. We’re going to cover the little actions that you can take to improve your business’s online customer experience.

Chess Presents Strategy

Can a Marketing Agency Really Benefit My Business?

As your enterprise grows, so do your marketing demands.

Design

social media post

How Often Should You Post on Social Media?

The top accounts are posting multiple times a day from Instagram, Twitter, to Facebook and Youtube. Some Twitter accounts are churning up 100 posts in a single week, and you might be wondering whether or not you need to do such a thing to be “up to standard” with other accounts.

Improve Online Customer Experience

How to Improve Online Customer Experience for Your Business?

Online shopping is becoming a favorite pastime for people around the world. It becomes even more so as people around the world are forced to stay at home for quarantine. We’re going to cover the little actions that you can take to improve your business’s online customer experience.

UI/UX mistakes to avoid

5 Common UI/UX Mistakes To Avoid

User Experience is key to driving conversions on your website. Follow these simple rules to ensure a seamless user journey for your users.

Digital Analytics

GA4 - Googles New Analytics Product Has Arrived | Island Media

A Total Game Changer – Google’s New Analytics Product Has Arrived

Google delivers free platform features allowing website owners to identify trends and patterns in how visitors engage with their website.

Demystifying common google tools

Demystifying Three Common Google Tools

We recently launched a stunning new website for a wonderful long term client of ours. On completion of her project, I sent her a list of the digital accounts we had created for her to collect data and monitor the success of her website.

Reciprocal Linking in SEO

Reciprocal Linking in SEO: Good or Bad Practice?

Reciprocal Linking in SEO was a common practice in the early days of internet marketing. The dark secret — it was meant to game Google’s PageRank search algorithm. Although the specifics of the algorithm are closely held billion-dollar secrets, many SEO specialists have a general idea of how it works.

Digital Marketing

Business growth illustration - The Key Ingredient for Marketing

The Key Ingredient for Marketing That People Tend to Forget

Aside from sales, we all agree that marketing is crucial in business. When it comes to marketing, companies discuss how to make customers aware of their business and perhaps think up a set of marketing strategies, but did you know that marketing goes beyond simple strategies and developing them?

What are Instagram Reels?

What are Instagram Reels?

Since June 2021, and after almost one year of being introduced to the public in August 2020 (in 50 different countries), Instagram users in Indonesia can now finally enjoy the latest Instagram content format/feature - Instagram Reels.

GA4 - Googles New Analytics Product Has Arrived | Island Media

A Total Game Changer – Google’s New Analytics Product Has Arrived

Google delivers free platform features allowing website owners to identify trends and patterns in how visitors engage with their website.

Hotel Marketing

Boost SEO with structured data

Boost Your SEO with Structured Data

According to Randolph (2017), Structured data, also known as schema markup, is code that provides search engines with clear information about your page, allowing the search engine to understand more the page's purpose and context. Schema markup can also be used to improve the appearance of your list of search results, such as by adding stars, which can result in more clicks. This is a new form of optimization.

SEO Tips for your Hotel’s Website

SEO Tips for your Hotel’s Website

These SEO tips are proven based on our experiences. If you’re in the hospitality industry, you know the importance of your hotel’s visibility in search engines and online platforms. Perhaps you’re looking to attract more guests to your hotel or increase the exposure to your hotel. Then having a proper SEO is an invaluable aspect of your digital marketing strategy. In this article, we’ll be going over some tips to help you with your hotels’ SEO.

Content Marketing Strategy for Hotels

The Art of Storytelling – Content Marketing Strategy for Hotels

As hotel owners, you’re constantly looking for ways to refine your hotel’s marketing strategy. One of the rising trends in digital marketing is content marketing. However, it is more than just a trend, it’s a plausible option for you to stand out amongst your competitors.

Marketing

Social Commerce

Social Commerce: Another Alternative to Reaching Your Market

"Social commerce is what happens when savvy marketers take the best of e-commerce and combine it with social media." - Hootsuite

Shade of orangge, red, and brown The new digital marketing funnel concept

The new digital marketing funnel concept

In every online business management tutorial or guide, you’re likely to come across terms such as “marketing funnel” or “sales funnel”. What is it with marketers and their obsessions with funnels? Well, a funnel is a model of how businesses acquire customers from a given sample of the target market.

COVID-19 update

Covid-19 Update & Tips from Island Media

Over the past few days, we've had several clients email and call us to ask what we are doing to deal with the impact of COVID-19 here at Island Media.

Mobile Friendly

website takes too long to load

Reasons why your website takes too long to load

Nothing is more annoying to users than a website that takes too long to load. In the fast-paced modern world, nobody wants to wait more than 3 seconds for a single element to appear on screen. The irony is that some of the websites with advanced graphic design have this kind of problem. Animations, high-resolution images, video embeds and layers upon layers of content hidden with unoptimized Javascript and CSS libraries can result in a heavy-to-load website.

Why Marketing Managers Need to Know CSS

Why Marketing Managers Need to Know CSS

If you take a look at our portfolio of website projects, you might wonder how these websites were made to look incredibly attractive. Did we use some type of program or software that magically constructs these things using artificial intelligence?

Mobile-friendly Websites

Tips on Making Mobile-Friendly Websites

Even Google recognises this uptrend as the number of users that prefer mobile devices to access the web has quadrupled in the last 5 years. In late 2016, Google announced to begin an experiment on indexing and ranking websites based on their mobile versions.

Our Design Projects

How To Future Proof Your Website Design

How To Future Proof Your Website Design

Website design trends change every year. If you are a small to medium business, who can't afford to redesign your website every 2 years how do you ensure that when you do redesign, your website is future proof and will last you a good few years?

blue season

Website Design: Blue Season Bali

With a lot of experience in scuba diving, various global awards, and a lot of positive comments, Blue Season Bali

Website Design Lighthouse Consultancy

Website Design: Lighthouse Consultancy

The Light House is a luxury Yacht agency which provides perfect itineraries all around Indonesia, to show the best of the islands to customers and their luxury yachts. For the last 10 years Andy Shorten has spent exploring the most beautiful and interesting places to discover around Indonesia and the many thousands of islands. Customers can experience some amazing adventures, or just relax and spend a good time on a luxury yacht.

PPC

LinkedIn Ads To Target Professional Audience with Island Media

Target Your Potential Customers With LinkedIn Ads

LinkedIn is the world's largest professional network with 810 million members in more than 200 countries and territories worldwide.

PPC

Island Media - Google Ads Verification Program 2022

All You Need To Know: New Google Ads Verification 2022

In 2022, Google has required certain advertisers to undergo a verification program to ensure a safe and trustworthy ad experience for users.

Fast PPC Marketing Guide for Busy Entrepreneurs

Fast PPC Marketing Guide for Busy Entrepreneurs

PPC stands for pay-per-click, and PPC Marketing deals with placing ads on search engines. When a user types a keyword into the input field, the search engine results page will display ads on the first few lines of the link at the top. On Google, a bolded text “Ad” will appear next to the link, and on Bing, an (Ad) bubble appears before the text.

How to Generate More Leads & Sales with Google Ads Optimization

How to Generate More Leads & Sales with Google Ads Optimization

When managing Pay-Per-Click (PPC) advertising such as Google Ads, the idea is to reach the campaign objective in the most efficient and cost-effective way possible. Whether you’re a business owner, a marketer or advertiser, Google Ads (formerly known as Google Adwords) serves as one of the best tools to see immediate growth of your brand or business. With the right optimization and configuration, your PPC campaign can prove instrumental in generating more leads and conversions.

SEO

Meta Tags illustration - What Are Meta Tags

Meta Tags: A piece of information that is often missed

Meta tags are snippets of code that provide search engines (such as Google or Bing) with information inside a website page, as to how it should be displayed in the search engine results. They also inform the web browser how to show the page to the user. Each web page has its own meta tags, but it only appears in HTML Code.

GA4 - Googles New Analytics Product Has Arrived | Island Media

A Total Game Changer – Google’s New Analytics Product Has Arrived

Google delivers free platform features allowing website owners to identify trends and patterns in how visitors engage with their website.

Business Domain Names

Everything You Need to Know About Business Domain Names

Choosing a domain name is an essential step in crafting your business’s online presence.

Social Media

What are Instagram Reels?

What are Instagram Reels?

Since June 2021, and after almost one year of being introduced to the public in August 2020 (in 50 different countries), Instagram users in Indonesia can now finally enjoy the latest Instagram content format/feature - Instagram Reels.

LinkedIn Ads To Target Professional Audience with Island Media

Target Your Potential Customers With LinkedIn Ads

LinkedIn is the world's largest professional network with 810 million members in more than 200 countries and territories worldwide.

Social Commerce

Social Commerce: Another Alternative to Reaching Your Market

"Social commerce is what happens when savvy marketers take the best of e-commerce and combine it with social media." - Hootsuite

Trends

Social Commerce

Social Commerce: Another Alternative to Reaching Your Market

"Social commerce is what happens when savvy marketers take the best of e-commerce and combine it with social media." - Hootsuite

Illustration Image By Island Media. Internet Marketing

Does a Website Actually Increase Sales?

When we ask this question, what we are really asking is what is the impact of a website towards our business? Let’s consider a fictional business in the field of finance that is not a bank — let’s say it is a securities broker that sells stocks, bonds, and mutual funds.

Latest Update on Social Media Trends in 2020 and Beyond

Latest Update on Social Media Trends in 2020 and Beyond

Every year, social media specialists around the world collect data and reflect upon possible trends that will happen in the coming year. As it turns out, this year in 2020, there have been quite a lot of surprises and past predictions may not be so accurate. For instance, the COVID-19 pandemic has caused a drastic increase in internet usage as people around the world were advised to stay home. Consequently, people consumed even more social media content than before, and yet businesses were not able to fully reap the benefits from content marketing because of the temporary shut down. Do the social media trend predictions made in 2019 still stand today? What kinds of social media strategies did people use in these abnormal conditions? What can we learn to prepare for future crises?

Video

What You need to Know About the YouTube Algorithm

What You need to Know About the YouTube Algorithm

Did you know that YouTube is the second most visited website on the Internet, right after Google? There is no denying that YouTube has quickly risen to become the nexus of entertainment on the Internet, second only to Netflix. With over 2 billion monthly users, the platform commands a huge audience across the globe. In this article, we’ll be taking a closer look on how YouTube’s algorithm delivers video recommendations to viewers, and how you can leverage that information to optimize your content on the platform.

Create the Best Social Media Ads Marketing in 2020

Create the Best Social Media Ads Marketing in 2020

Change is a crucial process when it comes to social media advertising. You might be happy with the result from the strategies and tactics you’ve been using last year, but remaining stagnant is not an option, as using the same strategies and approach on your campaign will not get you far over the years. 2019 has been an interesting year which has proven to be a continued rise of video marketing along with solid data as the main aspects of a strong social media advertising campaign. This approach is the key for a better social media strategy in 2020.

YouTube or Instagram – Which one for marketing?

YouTube or Instagram – Which one for marketing?

YouTube and Instagram are some of the most notable names on the internet, when it comes to social media platforms. Both platforms dominate the internet when it comes to sheer audience. They are both visual platforms, with the former focused on video content and the latter focused more on photos, though it is quickly embracing video as well. So, which of the two platforms should you use for your business? Each one has its own unique pros and cons, selling points and ways to engage with your audience. It all comes down to how you want to market your brand or business.

Voice Search

Get ready for Voice Search

Get ready for Voice Search

A few years ago, Voice assistants seemed like a gimmick or a fad. Starting with the voice activated commands in Apple’s Siri, now each of the major smartphone manufacturers have their own versions of Voice Assistants such as Amazon’s Alexa and Microsoft’s Cortana. Voice search is increasingly popular mainly due to how convenient and easy it is to speak to an assistant rather than actually typing on their mobile screens. The results are also much quicker, and presented in a dialogue fashion to the user.

Webmaster

Business Domain Names

Everything You Need to Know About Business Domain Names

Choosing a domain name is an essential step in crafting your business’s online presence.

Boost SEO with structured data

Boost Your SEO with Structured Data

According to Randolph (2017), Structured data, also known as schema markup, is code that provides search engines with clear information about your page, allowing the search engine to understand more the page's purpose and context. Schema markup can also be used to improve the appearance of your list of search results, such as by adding stars, which can result in more clicks. This is a new form of optimization.

website takes too long to load

Reasons why your website takes too long to load

Nothing is more annoying to users than a website that takes too long to load. In the fast-paced modern world, nobody wants to wait more than 3 seconds for a single element to appear on screen. The irony is that some of the websites with advanced graphic design have this kind of problem. Animations, high-resolution images, video embeds and layers upon layers of content hidden with unoptimized Javascript and CSS libraries can result in a heavy-to-load website.

Website Design

website takes too long to load

Reasons why your website takes too long to load

Nothing is more annoying to users than a website that takes too long to load. In the fast-paced modern world, nobody wants to wait more than 3 seconds for a single element to appear on screen. The irony is that some of the websites with advanced graphic design have this kind of problem. Animations, high-resolution images, video embeds and layers upon layers of content hidden with unoptimized Javascript and CSS libraries can result in a heavy-to-load website.

Why Marketing Managers Need to Know CSS

Why Marketing Managers Need to Know CSS

If you take a look at our portfolio of website projects, you might wonder how these websites were made to look incredibly attractive. Did we use some type of program or software that magically constructs these things using artificial intelligence?

8 UI Web Design Trends for 2021

8 UI Web Design Trends for 2021

It’s 2021! What new and exciting things are in store this year in the world of UI Design? Let’s take a look at 8 web design trends that will make your website more in fashion.

Website Development

Business Domain Names

Everything You Need to Know About Business Domain Names

Choosing a domain name is an essential step in crafting your business’s online presence.

Are You Missing Sales Opportunities Without a Business Website?

Are You Missing Sales Opportunities Without a Business Website?

Most people nowadays turn to search engines for anything. From specific questions (‘how to tie a windsor knot?’) to broad searches that suggest a purchase intent (‘cost of silk tie in New York’). On Google alone, there are over 5.6 billion searches every day, and many of these searches lead to sales opportunities. If you are a business owner who is putting business website development on low priority, you may be missing some lucrative sales opportunities. Here is how a business website will benefit you:

website takes too long to load

Reasons why your website takes too long to load

Nothing is more annoying to users than a website that takes too long to load. In the fast-paced modern world, nobody wants to wait more than 3 seconds for a single element to appear on screen. The irony is that some of the websites with advanced graphic design have this kind of problem. Animations, high-resolution images, video embeds and layers upon layers of content hidden with unoptimized Javascript and CSS libraries can result in a heavy-to-load website.

Websites

Meta Tags illustration - What Are Meta Tags

Meta Tags: A piece of information that is often missed

Meta tags are snippets of code that provide search engines (such as Google or Bing) with information inside a website page, as to how it should be displayed in the search engine results. They also inform the web browser how to show the page to the user. Each web page has its own meta tags, but it only appears in HTML Code.

Business Domain Names

Everything You Need to Know About Business Domain Names

Choosing a domain name is an essential step in crafting your business’s online presence.

Illustration Image By Island Media. Internet Marketing

Does a Website Actually Increase Sales?

When we ask this question, what we are really asking is what is the impact of a website towards our business? Let’s consider a fictional business in the field of finance that is not a bank — let’s say it is a securities broker that sells stocks, bonds, and mutual funds.

Looking to grow your business online?

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