Featured Blog

How to Improve Online Customer Experience for Your Business?

Online shopping is becoming a favorite pastime for people around the world. It becomes even more so as people around the world are forced to stay at home for quarantine. We’re going to cover the little actions that you can take to improve your business’s online customer experience.

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Advertising

Smoking cigarette with fire

Branding Lessons from the Tobacco Industry

Many companies spend a fortune on branding. However, the investment is not always proportional to the desired goal to be achieved, such as improved public relations, becoming a top-of-mind or leading brand, and earning customer trust. Marketers can forget that while the branding process is within their control, the brand itself is not. The branding process can be easily defined as the marketing actions that are apparent and tangible. Designing a logo, choosing a combination of brand colors, picking out the appropriate images and messages on the promotional media — these are examples of the branding process. However, the brand of a product, that is, society’s perception of a specific product belonging to a specific company, cannot be controlled as easily as changing the color of a logo. To be able to steer a brand perception to a desired position, you must learn from the best in the world of branding — the tobacco industry.

5 Steps to Establish Online Presence for Small Businesses

5 Steps to Establish Online Presence for Small Businesses

What kinds of businesses should have an online presence? We believe that any kind of business should have an online presence, even if one operates at a single location market, such as a restaurant, law firm, and property agency, to name a few. The Internet isn’t limited to e-commerce businesses. Even if you don’t intend to sell anything online, you should at least try to sell your brand — to encourage people to come visit your business in the real world. In this article, we will guide you through a five-step checklist on establishing an online presence for the first time. Even if you have completed some of the tasks in this checklist, it is a good exercise to run through the list to see what your business might be missing.

Optimize your social media advertising campaign

How to Optimize Your Social Media Advertising Campaign

When social media platforms were invented around a decade ago, there weren’t many competitors, and organic social media marketing was relatively easy. However, social media is now a busy place. If you are a new business, you cannot beat all that noise and barrage of content generated by users and competitors, using only organic (free) content.

Blogging

Writing a blog for SEO Ranking Better

Does writing a blog help with SEO ranking?

Search engine optimization (SEO) is a term that sounds technical, and it may seem like a complicated strategy for marketing. A few aspects of SEO will require some understanding of how websites and search engines work. However, by having a well-designed website in the first place, the work to improve search ranking will become a lot easier. Provided that your website’s architecture is search engine friendly, the next step is to add more pages of content into your website. This often means that you should write a blog for your website.

What is the 360 Digital Marketing Approach?

There is always something new in the world of marketing, and the 360-degree marketing approach (or known simply as 360 marketing) is a strategy that builds upon past strategies, such as multi-channel marketing.

Improve the Website Marketing Strategy for Your Online Business

Millions of people out there are online seeking information and products 24/7. Imagine all the possibilities, these people are probably also looking for what you have to offer.

Branding

Improve Online Customer Experience

How to Improve Online Customer Experience for Your Business?

Online shopping is becoming a favorite pastime for people around the world. It becomes even more so as people around the world are forced to stay at home for quarantine. We’re going to cover the little actions that you can take to improve your business’s online customer experience.

Smoking cigarette with fire

Branding Lessons from the Tobacco Industry

Many companies spend a fortune on branding. However, the investment is not always proportional to the desired goal to be achieved, such as improved public relations, becoming a top-of-mind or leading brand, and earning customer trust. Marketers can forget that while the branding process is within their control, the brand itself is not. The branding process can be easily defined as the marketing actions that are apparent and tangible. Designing a logo, choosing a combination of brand colors, picking out the appropriate images and messages on the promotional media — these are examples of the branding process. However, the brand of a product, that is, society’s perception of a specific product belonging to a specific company, cannot be controlled as easily as changing the color of a logo. To be able to steer a brand perception to a desired position, you must learn from the best in the world of branding — the tobacco industry.

3 Steps to Create an Unforgettable Brand

What makes a brand unforgettable? Is it their product design? Logo? Or how they present themselves on social media? In this article, we’ll break down the basic elements of unforgettable brands.

Business Analysis

Chess Presents Strategy

Can a Marketing Agency Really Benefit My Business?

As your enterprise grows, so do your marketing demands.

Effective Brand Strategy

Attract More Customers with an Effective Branding Strategy

Contrary to popular belief, a brand is not just a logo, name, color palette or slogan. It’s a feeling, a personality, a story; it’s how people experience your business.

Audience research to establish your target market

How to Do Audience Research to Establish Your Target Market

The universal truth about marketing is that you can’t target every person, but you can sell to everyone. If you

Business Services

Improve Online Customer Experience

How to Improve Online Customer Experience for Your Business?

Online shopping is becoming a favorite pastime for people around the world. It becomes even more so as people around the world are forced to stay at home for quarantine. We’re going to cover the little actions that you can take to improve your business’s online customer experience.

Chess Presents Strategy

Can a Marketing Agency Really Benefit My Business?

As your enterprise grows, so do your marketing demands.

Smoking cigarette with fire

Branding Lessons from the Tobacco Industry

Many companies spend a fortune on branding. However, the investment is not always proportional to the desired goal to be achieved, such as improved public relations, becoming a top-of-mind or leading brand, and earning customer trust. Marketers can forget that while the branding process is within their control, the brand itself is not. The branding process can be easily defined as the marketing actions that are apparent and tangible. Designing a logo, choosing a combination of brand colors, picking out the appropriate images and messages on the promotional media — these are examples of the branding process. However, the brand of a product, that is, society’s perception of a specific product belonging to a specific company, cannot be controlled as easily as changing the color of a logo. To be able to steer a brand perception to a desired position, you must learn from the best in the world of branding — the tobacco industry.

Content Marketing

social media post

How Often Should You Post on Social Media?

The top accounts are posting multiple times a day from Instagram, Twitter, to Facebook and Youtube. Some Twitter accounts are churning up 100 posts in a single week, and you might be wondering whether or not you need to do such a thing to be “up to standard” with other accounts.

Writing a blog for SEO Ranking Better

Does writing a blog help with SEO ranking?

Search engine optimization (SEO) is a term that sounds technical, and it may seem like a complicated strategy for marketing. A few aspects of SEO will require some understanding of how websites and search engines work. However, by having a well-designed website in the first place, the work to improve search ranking will become a lot easier. Provided that your website’s architecture is search engine friendly, the next step is to add more pages of content into your website. This often means that you should write a blog for your website.

High-quality content on social media

What is considered as high-quality content on social media?

As we know, social media has developed at an incredibly rapid pace. The year was 2002 when Friendster first appeared, followed by Flickr, YouTube and MySpace. Then in 2006, Facebook began to emerge as a more modern social media platform. In 2009, Twitter followed suit, and by the following year, Instagram appeared. Snapchat appeared in 2011, and newer social media platforms began to emerge as well, notably Tik-Tok.

Customer Focus

social media post

How Often Should You Post on Social Media?

The top accounts are posting multiple times a day from Instagram, Twitter, to Facebook and Youtube. Some Twitter accounts are churning up 100 posts in a single week, and you might be wondering whether or not you need to do such a thing to be “up to standard” with other accounts.

Improve Online Customer Experience

How to Improve Online Customer Experience for Your Business?

Online shopping is becoming a favorite pastime for people around the world. It becomes even more so as people around the world are forced to stay at home for quarantine. We’re going to cover the little actions that you can take to improve your business’s online customer experience.

Chess Presents Strategy

Can a Marketing Agency Really Benefit My Business?

As your enterprise grows, so do your marketing demands.

Design

social media post

How Often Should You Post on Social Media?

The top accounts are posting multiple times a day from Instagram, Twitter, to Facebook and Youtube. Some Twitter accounts are churning up 100 posts in a single week, and you might be wondering whether or not you need to do such a thing to be “up to standard” with other accounts.

Improve Online Customer Experience

How to Improve Online Customer Experience for Your Business?

Online shopping is becoming a favorite pastime for people around the world. It becomes even more so as people around the world are forced to stay at home for quarantine. We’re going to cover the little actions that you can take to improve your business’s online customer experience.

UI/UX mistakes to avoid

5 Common UI/UX Mistakes To Avoid

User Experience is key to driving conversions on your website. Follow these simple rules to ensure a seamless user journey for your users.

Digital Analytics

Reciprocal Linking in SEO

Reciprocal Linking in SEO: Good or Bad Practice?

Reciprocal Linking in SEO was a common practice in the early days of internet marketing. The dark secret — it was meant to game Google’s PageRank search algorithm. Although the specifics of the algorithm are closely held billion-dollar secrets, many SEO specialists have a general idea of how it works.

How a Copywriting Service Saves You Time and Drives Web Traffic

How a Copywriting Service Saves You Time and Drives Web Traffic

Content marketing and search engine optimization (SEO) work together in a positive feedback loop. A good copywriter has both the strategic thinking and strong editorial skills to achieve this effect.

Google Algorithm Update 2020

Google Algorithm Update 2020 – Featured Snippets

Google is constantly updating their search engine algorithm in an effort to improve users search experience. Last year, there were more than 3,000 updates to the Google Algorithm Update. Google claims that these updates help them to provide more clear, direct and relevant search results for users.

Digital Marketing

Boost SEO with structured data

Boost Your SEO with Structured Data

According to Randolph (2017), Structured data, also known as schema markup, is code that provides search engines with clear information about your page, allowing the search engine to understand more the page's purpose and context. Schema markup can also be used to improve the appearance of your list of search results, such as by adding stars, which can result in more clicks. This is a new form of optimization.

website takes too long to load

Reasons why your website takes too long to load

Nothing is more annoying to users than a website that takes too long to load. In the fast-paced modern world, nobody wants to wait more than 3 seconds for a single element to appear on screen. The irony is that some of the websites with advanced graphic design have this kind of problem. Animations, high-resolution images, video embeds and layers upon layers of content hidden with unoptimized Javascript and CSS libraries can result in a heavy-to-load website.

Google Page Experience Algorithm Update 2021

Google Page Experience Algorithm Update 2021

Google Announces Page Experience Algorithm Update - Why You Should Pay Attention. Google is set to roll out a new Search Algorithm update in 2021. The new Page experience update focuses strongly on user experience and page speed. Follow on for more information on the Algorithm update. Initially set to roll out in May 2021, the Google Page Experience update has been pushed back to June this year. The update will slowly start rolling out in mid-June 2021, not all at once, Google expects this to be updated within its ranking algorithm by August 2021.

Hotel Marketing

Boost SEO with structured data

Boost Your SEO with Structured Data

According to Randolph (2017), Structured data, also known as schema markup, is code that provides search engines with clear information about your page, allowing the search engine to understand more the page's purpose and context. Schema markup can also be used to improve the appearance of your list of search results, such as by adding stars, which can result in more clicks. This is a new form of optimization.

SEO Tips for your Hotel’s Website

SEO Tips for your Hotel’s Website

These SEO tips are proven based on our experiences. If you’re in the hospitality industry, you know the importance of your hotel’s visibility in search engines and online platforms. Perhaps you’re looking to attract more guests to your hotel or increase the exposure to your hotel. Then having a proper SEO is an invaluable aspect of your digital marketing strategy. In this article, we’ll be going over some tips to help you with your hotels’ SEO.

Content Marketing Strategy for Hotels

The Art of Storytelling – Content Marketing Strategy for Hotels

As hotel owners, you’re constantly looking for ways to refine your hotel’s marketing strategy. One of the rising trends in digital marketing is content marketing. However, it is more than just a trend, it’s a plausible option for you to stand out amongst your competitors.

Marketing

Shade of orangge, red, and brown The new digital marketing funnel concept

The new digital marketing funnel concept (that every business owner must know)

In every online business management tutorial or guide, you’re likely to come across terms such as “marketing funnel” or “sales funnel”. What is it with marketers and their obsessions with funnels? Well, a funnel is a model of how businesses acquire customers from a given sample of the target market.

COVID-19 update

Covid-19 Update & Tips from Island Media

Over the past few days, we've had several clients email and call us to ask what we are doing to deal with the impact of COVID-19 here at Island Media.

Improve the Website Marketing Strategy for Your Online Business

Millions of people out there are online seeking information and products 24/7. Imagine all the possibilities, these people are probably also looking for what you have to offer.

Mobile Friendly

website takes too long to load

Reasons why your website takes too long to load

Nothing is more annoying to users than a website that takes too long to load. In the fast-paced modern world, nobody wants to wait more than 3 seconds for a single element to appear on screen. The irony is that some of the websites with advanced graphic design have this kind of problem. Animations, high-resolution images, video embeds and layers upon layers of content hidden with unoptimized Javascript and CSS libraries can result in a heavy-to-load website.

Why marketing managers need to know CSS

If you take a look at our portfolio of website projects, you might wonder how these websites were made to

Simple and minimalist website

Tips on Making Mobile-Friendly Websites

Let us first take a look at some statistics. 62% of global internet traffic came from mobile devices in 2019.

Our Design Projects

How To Future Proof Your Website Design

Website design trends change every year. If you are a small to medium business, who can't afford to redesign your

Website Design: Blue Season Bali

With a lot of experience in scuba diving, various global awards, and a lot of positive comments, Blue Season Bali has

Website Design: Lighthouse Consultancy

The Light House is a luxury Yacht agency which provides perfect itineraries all around Indonesia, to show the best of the islands to

PPC

Fast PPC Marketing Guide for Busy Entrepreneurs

Fast PPC Marketing Guide for Busy Entrepreneurs

Have you got 5 minutes? In this article, we’ll quickly go over some of the basic and intermediate concepts of

google ads optimization

How to Generate More Leads & Sales with Google Ads Optimization

When managing Pay-Per-Click (PPC) advertising such as Google Ads, the idea is to reach the campaign objective in the most

https://islandmedia.co.id/?p=25235&preview=true

How to Develop Promoted Content for Instagram

Instagram used to be the millenials’ and Gen Z’s favourite platform after they decided that they didn’t want to be

SEO

Boost SEO with structured data

Boost Your SEO with Structured Data

According to Randolph (2017), Structured data, also known as schema markup, is code that provides search engines with clear information about your page, allowing the search engine to understand more the page's purpose and context. Schema markup can also be used to improve the appearance of your list of search results, such as by adding stars, which can result in more clicks. This is a new form of optimization.

Google Page Experience Algorithm Update 2021

Google Page Experience Algorithm Update 2021

Google Announces Page Experience Algorithm Update - Why You Should Pay Attention. Google is set to roll out a new Search Algorithm update in 2021. The new Page experience update focuses strongly on user experience and page speed. Follow on for more information on the Algorithm update. Initially set to roll out in May 2021, the Google Page Experience update has been pushed back to June this year. The update will slowly start rolling out in mid-June 2021, not all at once, Google expects this to be updated within its ranking algorithm by August 2021.

Writing a blog for SEO Ranking Better

Does writing a blog help with SEO ranking?

Search engine optimization (SEO) is a term that sounds technical, and it may seem like a complicated strategy for marketing. A few aspects of SEO will require some understanding of how websites and search engines work. However, by having a well-designed website in the first place, the work to improve search ranking will become a lot easier. Provided that your website’s architecture is search engine friendly, the next step is to add more pages of content into your website. This often means that you should write a blog for your website.

Social Media

iOS update 14.5

Will the iOS 14 – 14.5 Update Affect Your Online Advertising?

If you’re running Facebook Ads, you may have seen a notification pop up with a warning about the latest iOS update and how this will affect your online advertising.

social media post

How Often Should You Post on Social Media?

The top accounts are posting multiple times a day from Instagram, Twitter, to Facebook and Youtube. Some Twitter accounts are churning up 100 posts in a single week, and you might be wondering whether or not you need to do such a thing to be “up to standard” with other accounts.

High-quality content on social media

What is considered as high-quality content on social media?

As we know, social media has developed at an incredibly rapid pace. The year was 2002 when Friendster first appeared, followed by Flickr, YouTube and MySpace. Then in 2006, Facebook began to emerge as a more modern social media platform. In 2009, Twitter followed suit, and by the following year, Instagram appeared. Snapchat appeared in 2011, and newer social media platforms began to emerge as well, notably Tik-Tok.

Trends

Illustration Image By Island Media. Internet Marketing

Does a Website Actually Increase Sales?

When we ask this question, what we are really asking is what is the impact of a website towards our business? Let’s consider a fictional business in the field of finance that is not a bank — let’s say it is a securities broker that sells stocks, bonds, and mutual funds.

Trend Marketing Media Sosial

Latest Update on Social Media Trends in 2020 and Beyond

Every year, social media specialists around the world collect data and reflect upon possible trends that will happen in the

COVID-19 update

Covid-19 Update & Tips from Island Media

Over the past few days, we've had several clients email and call us to ask what we are doing to deal with the impact of COVID-19 here at Island Media.

Video

What You need to Know About the YouTube Algorithm

Did you know that YouTube is the second most visited website on the Internet, right after Google? There is no

social media ads

Create the Best Social Media Ads Marketing in 2020

Change is a crucial process when it comes to social media advertising. You might be happy with the result from

Youtube or Instagram for your marketing

YouTube or Instagram – Which one for marketing?

YouTube and Instagram are some of the most notable names on the internet, when it comes to social media platforms.

Voice Search

Get ready for Voice Search

A few years ago, Voice assistants seemed like a gimmick or a fad. Starting with the voice activated commands in

Webmaster

Boost SEO with structured data

Boost Your SEO with Structured Data

According to Randolph (2017), Structured data, also known as schema markup, is code that provides search engines with clear information about your page, allowing the search engine to understand more the page's purpose and context. Schema markup can also be used to improve the appearance of your list of search results, such as by adding stars, which can result in more clicks. This is a new form of optimization.

website takes too long to load

Reasons why your website takes too long to load

Nothing is more annoying to users than a website that takes too long to load. In the fast-paced modern world, nobody wants to wait more than 3 seconds for a single element to appear on screen. The irony is that some of the websites with advanced graphic design have this kind of problem. Animations, high-resolution images, video embeds and layers upon layers of content hidden with unoptimized Javascript and CSS libraries can result in a heavy-to-load website.

website's engagement improve

How to Improve Your Website’s Engagement

Everything is working according to your marketing plan. You’ve subscribed to a PPC advertising campaign that exposes your site, increasing

Website Design

website takes too long to load

Reasons why your website takes too long to load

Nothing is more annoying to users than a website that takes too long to load. In the fast-paced modern world, nobody wants to wait more than 3 seconds for a single element to appear on screen. The irony is that some of the websites with advanced graphic design have this kind of problem. Animations, high-resolution images, video embeds and layers upon layers of content hidden with unoptimized Javascript and CSS libraries can result in a heavy-to-load website.

8 UI Web Design Trends for 2021

It’s 2021! What new and exciting things are in store this year in the world of UI Design? Let’s take

Why marketing managers need to know CSS

If you take a look at our portfolio of website projects, you might wonder how these websites were made to

Website Development

Are You Missing Sales Opportunities Without a Business Website?

Most people nowadays turn to search engines for anything. From specific questions (‘how to tie a windsor knot?’) to broad

website takes too long to load

Reasons why your website takes too long to load

Nothing is more annoying to users than a website that takes too long to load. In the fast-paced modern world, nobody wants to wait more than 3 seconds for a single element to appear on screen. The irony is that some of the websites with advanced graphic design have this kind of problem. Animations, high-resolution images, video embeds and layers upon layers of content hidden with unoptimized Javascript and CSS libraries can result in a heavy-to-load website.

Why marketing managers need to know CSS

If you take a look at our portfolio of website projects, you might wonder how these websites were made to

Websites

Illustration Image By Island Media. Internet Marketing

Does a Website Actually Increase Sales?

When we ask this question, what we are really asking is what is the impact of a website towards our business? Let’s consider a fictional business in the field of finance that is not a bank — let’s say it is a securities broker that sells stocks, bonds, and mutual funds.

CSS at Island Media

Why Marketing Managers Need to Know CSS

If you take a look at our portfolio of website projects, you might wonder how these websites were made to look incredibly attractive. Did we use some type of program or software that magically constructs these things using artificial intelligence?

Shopping Cart

Making Money Online: A Brief Introduction to E-Commerce Websites

In the 90s and early 2000s, the word ‘e-commerce’ sounded novel and exciting. At that time, anyone who had said, “I have an e-commerce site running” was seen as a tech savvy entrepreneur on their way to becoming an Internet millionaire.

Looking to grow your business online?

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