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There is always something new in the world of marketing, and the 360-degree marketing approach (or known simply as 360 marketing) is a strategy that builds upon past strategies, such as multi-channel marketing.

Are you wondering if TikTok Ads are a good choice for your business?

LinkedIn is the world's largest professional network with 810 million members in more than 200 countries and territories worldwide.

There is always something new in the world of marketing, and the 360-degree marketing approach (or known simply as 360 marketing) is a strategy that builds upon past strategies, such as multi-channel marketing.

It’s Not The Same Thing As Content Marketing, It Is Your Content Marketing Master Plan. Read More For Creating A Successful Content Strategy.

Search engine optimization (SEO) is a term that sounds technical, and it may seem like a complicated strategy for marketing. A few aspects of SEO will require some understanding of how websites and search engines work. However, by having a well-designed website in the first place, the work to improve search ranking will become a lot easier. Provided that your website’s architecture is search engine friendly, the next step is to add more pages of content into your website. This often means that you should write a blog for your website.

There is always something new in the world of marketing, and the 360-degree marketing approach (or known simply as 360 marketing) is a strategy that builds upon past strategies, such as multi-channel marketing.

It’s Not The Same Thing As Content Marketing, It Is Your Content Marketing Master Plan. Read More For Creating A Successful Content Strategy.

Aside from sales, we all agree that marketing is crucial in business. When it comes to marketing, companies discuss how to make customers aware of their business and perhaps think up a set of marketing strategies, but did you know that marketing goes beyond simple strategies and developing them?

This article provides a comprehensive look at the digital market outlook in Indonesia for 2023, including key trends, the current market landscape, and predictions for the future. Learn the latest insights on digital marketing, e-commerce, and the Indonesian economy, and get an in-depth understanding of the opportunities available for businesses in the region.

Google delivers free platform features allowing website owners to identify trends and patterns in how visitors engage with their website.

We recently launched a stunning new website for a wonderful long term client of ours. On completion of her project, I sent her a list of the digital accounts we had created for her to collect data and monitor the success of her website.

Welcome to Island Media, an English-speaking digital marketing agency in Jakarta and Bali. Our native-English services include copywriting, SEO, PPC, social media, website design, content marketing and more. We understand the challenges of digital marketing and are committed to creating solutions that will increase visibility and drive traffic to websites.

This page provides essential SEO advice to help international businesses reach their target audiences and maximize visibility in global search engines. Find out how to optimize your website, create a localized SEO strategy, and take advantage of the latest international SEO trends.

Are you looking for a reliable partner to outsource your digital agency projects? Look no further than Island Media here in Indonesia! With a wide range of qualified professionals and affordable rates, Island Media is the perfect choice for outsourcing digital agency services.

Learn what the most common on-site SEO mistakes are and how to avoid them. Discover how to optimize your website for improved search engine rankings and increased visibility.

Welcome to Island Media, an English-speaking digital marketing agency in Jakarta and Bali. Our native-English services include copywriting, SEO, PPC, social media, website design, content marketing and more. We understand the challenges of digital marketing and are committed to creating solutions that will increase visibility and drive traffic to websites.

There is always something new in the world of marketing, and the 360-degree marketing approach (or known simply as 360 marketing) is a strategy that builds upon past strategies, such as multi-channel marketing.

There is always something new in the world of marketing, and the 360-degree marketing approach (or known simply as 360 marketing) is a strategy that builds upon past strategies, such as multi-channel marketing.

The top accounts are posting multiple times a day from Instagram, Twitter, to Facebook and Youtube. Some Twitter accounts are churning up 100 posts in a single week, and you might be wondering whether or not you need to do such a thing to be “up to standard” with other accounts.

Online shopping is becoming a favorite pastime for people around the world. It becomes even more so as people around the world are forced to stay at home for quarantine. We’re going to cover the little actions that you can take to improve your business’s online customer experience.

The top accounts are posting multiple times a day from Instagram, Twitter, to Facebook and Youtube. Some Twitter accounts are churning up 100 posts in a single week, and you might be wondering whether or not you need to do such a thing to be “up to standard” with other accounts.

Online shopping is becoming a favorite pastime for people around the world. It becomes even more so as people around the world are forced to stay at home for quarantine. We’re going to cover the little actions that you can take to improve your business’s online customer experience.

User Experience is key to driving conversions on your website. Follow these simple rules to ensure a seamless user journey for your users.

Google delivers free platform features allowing website owners to identify trends and patterns in how visitors engage with their website.

We recently launched a stunning new website for a wonderful long term client of ours. On completion of her project, I sent her a list of the digital accounts we had created for her to collect data and monitor the success of her website.

Reciprocal Linking in SEO was a common practice in the early days of internet marketing. The dark secret — it was meant to game Google’s PageRank search algorithm. Although the specifics of the algorithm are closely held billion-dollar secrets, many SEO specialists have a general idea of how it works.

Learn how to make an impact in Indonesia with effective brand localization and digital marketing. Read how you can create an effective strategy to reach your target audience in Indonesia and across Asia Pacific.

Welcome to Island Media, an English-speaking digital marketing agency in Jakarta and Bali. Our native-English services include copywriting, SEO, PPC, social media, website design, content marketing and more. We understand the challenges of digital marketing and are committed to creating solutions that will increase visibility and drive traffic to websites.

This page provides essential SEO advice to help international businesses reach their target audiences and maximize visibility in global search engines. Find out how to optimize your website, create a localized SEO strategy, and take advantage of the latest international SEO trends.

According to Randolph (2017), Structured data, also known as schema markup, is code that provides search engines with clear information about your page, allowing the search engine to understand more the page's purpose and context. Schema markup can also be used to improve the appearance of your list of search results, such as by adding stars, which can result in more clicks. This is a new form of optimization.

These SEO tips are proven based on our experiences. If you’re in the hospitality industry, you know the importance of your hotel’s visibility in search engines and online platforms. Perhaps you’re looking to attract more guests to your hotel or increase the exposure to your hotel. Then having a proper SEO is an invaluable aspect of your digital marketing strategy. In this article, we’ll be going over some tips to help you with your hotels’ SEO.

As hotel owners, you’re constantly looking for ways to refine your hotel’s marketing strategy. One of the rising trends in digital marketing is content marketing. However, it is more than just a trend, it’s a plausible option for you to stand out amongst your competitors.

Are you looking for a reliable partner to outsource your digital agency projects? Look no further than Island Media here in Indonesia! With a wide range of qualified professionals and affordable rates, Island Media is the perfect choice for outsourcing digital agency services.

"Social commerce is what happens when savvy marketers take the best of e-commerce and combine it with social media." - Hootsuite

In every online business management tutorial or guide, you’re likely to come across terms such as “marketing funnel” or “sales funnel”. What is it with marketers and their obsessions with funnels? Well, a funnel is a model of how businesses acquire customers from a given sample of the target market.

Nothing is more annoying to users than a website that takes too long to load. In the fast-paced modern world, nobody wants to wait more than 3 seconds for a single element to appear on screen. The irony is that some of the websites with advanced graphic design have this kind of problem. Animations, high-resolution images, video embeds and layers upon layers of content hidden with unoptimized Javascript and CSS libraries can result in a heavy-to-load website.

If you take a look at our portfolio of website projects, you might wonder how these websites were made to look incredibly attractive. Did we use some type of program or software that magically constructs these things using artificial intelligence?

Even Google recognises this uptrend as the number of users that prefer mobile devices to access the web has quadrupled in the last 5 years. In late 2016, Google announced to begin an experiment on indexing and ranking websites based on their mobile versions.

Celebrating 10 years in business I am very proud to announce that Island Media, a leading digital marketing agency in

Website design trends change every year. If you are a small to medium business, who can't afford to redesign your website every 2 years how do you ensure that when you do redesign, your website is future proof and will last you a good few years?

With a lot of experience in scuba diving, various global awards, and a lot of positive comments, Blue Season Bali

The Light House is a luxury Yacht agency which provides perfect itineraries all around Indonesia, to show the best of the islands to customers and their luxury yachts. For the last 10 years Andy Shorten has spent exploring the most beautiful and interesting places to discover around Indonesia and the many thousands of islands. Customers can experience some amazing adventures, or just relax and spend a good time on a luxury yacht.

LinkedIn is the world's largest professional network with 810 million members in more than 200 countries and territories worldwide.

In 2022, Google has required certain advertisers to undergo a verification program to ensure a safe and trustworthy ad experience for users.

PPC stands for pay-per-click, and PPC Marketing deals with placing ads on search engines. When a user types a keyword into the input field, the search engine results page will display ads on the first few lines of the link at the top. On Google, a bolded text “Ad” will appear next to the link, and on Bing, an (Ad) bubble appears before the text.

When managing Pay-Per-Click (PPC) advertising such as Google Ads, the idea is to reach the campaign objective in the most efficient and cost-effective way possible. Whether you’re a business owner, a marketer or advertiser, Google Ads (formerly known as Google Adwords) serves as one of the best tools to see immediate growth of your brand or business. With the right optimization and configuration, your PPC campaign can prove instrumental in generating more leads and conversions.

Learn what the most common on-site SEO mistakes are and how to avoid them. Discover how to optimize your website for improved search engine rankings and increased visibility.

Learn how to make an impact in Indonesia with effective brand localization and digital marketing. Read how you can create an effective strategy to reach your target audience in Indonesia and across Asia Pacific.

Welcome to Island Media, an English-speaking digital marketing agency in Jakarta and Bali. Our native-English services include copywriting, SEO, PPC, social media, website design, content marketing and more. We understand the challenges of digital marketing and are committed to creating solutions that will increase visibility and drive traffic to websites.

There is always something new in the world of marketing, and the 360-degree marketing approach (or known simply as 360 marketing) is a strategy that builds upon past strategies, such as multi-channel marketing.

Since June 2021, and after almost one year of being introduced to the public in August 2020 (in 50 different countries), Instagram users in Indonesia can now finally enjoy the latest Instagram content format/feature - Instagram Reels.

LinkedIn is the world's largest professional network with 810 million members in more than 200 countries and territories worldwide.

This article provides a comprehensive look at the digital market outlook in Indonesia for 2023, including key trends, the current market landscape, and predictions for the future. Learn the latest insights on digital marketing, e-commerce, and the Indonesian economy, and get an in-depth understanding of the opportunities available for businesses in the region.

"Social commerce is what happens when savvy marketers take the best of e-commerce and combine it with social media." - Hootsuite

When we ask this question, what we are really asking is what is the impact of a website towards our business? Let’s consider a fictional business in the field of finance that is not a bank — let’s say it is a securities broker that sells stocks, bonds, and mutual funds.

Did you know that YouTube is the second most visited website on the Internet, right after Google? There is no denying that YouTube has quickly risen to become the nexus of entertainment on the Internet, second only to Netflix. With over 2 billion monthly users, the platform commands a huge audience across the globe. In this article, we’ll be taking a closer look on how YouTube’s algorithm delivers video recommendations to viewers, and how you can leverage that information to optimize your content on the platform.

Change is a crucial process when it comes to social media advertising. You might be happy with the result from the strategies and tactics you’ve been using last year, but remaining stagnant is not an option, as using the same strategies and approach on your campaign will not get you far over the years. 2019 has been an interesting year which has proven to be a continued rise of video marketing along with solid data as the main aspects of a strong social media advertising campaign. This approach is the key for a better social media strategy in 2020.

YouTube and Instagram are some of the most notable names on the internet, when it comes to social media platforms. Both platforms dominate the internet when it comes to sheer audience. They are both visual platforms, with the former focused on video content and the latter focused more on photos, though it is quickly embracing video as well. So, which of the two platforms should you use for your business? Each one has its own unique pros and cons, selling points and ways to engage with your audience. It all comes down to how you want to market your brand or business.

A few years ago, Voice assistants seemed like a gimmick or a fad. Starting with the voice activated commands in Apple’s Siri, now each of the major smartphone manufacturers have their own versions of Voice Assistants such as Amazon’s Alexa and Microsoft’s Cortana. Voice search is increasingly popular mainly due to how convenient and easy it is to speak to an assistant rather than actually typing on their mobile screens. The results are also much quicker, and presented in a dialogue fashion to the user.

Choosing a domain name is an essential step in crafting your business’s online presence.

According to Randolph (2017), Structured data, also known as schema markup, is code that provides search engines with clear information about your page, allowing the search engine to understand more the page's purpose and context. Schema markup can also be used to improve the appearance of your list of search results, such as by adding stars, which can result in more clicks. This is a new form of optimization.

Nothing is more annoying to users than a website that takes too long to load. In the fast-paced modern world, nobody wants to wait more than 3 seconds for a single element to appear on screen. The irony is that some of the websites with advanced graphic design have this kind of problem. Animations, high-resolution images, video embeds and layers upon layers of content hidden with unoptimized Javascript and CSS libraries can result in a heavy-to-load website.

Nothing is more annoying to users than a website that takes too long to load. In the fast-paced modern world, nobody wants to wait more than 3 seconds for a single element to appear on screen. The irony is that some of the websites with advanced graphic design have this kind of problem. Animations, high-resolution images, video embeds and layers upon layers of content hidden with unoptimized Javascript and CSS libraries can result in a heavy-to-load website.

If you take a look at our portfolio of website projects, you might wonder how these websites were made to look incredibly attractive. Did we use some type of program or software that magically constructs these things using artificial intelligence?

It’s 2021! What new and exciting things are in store this year in the world of UI Design? Let’s take a look at 8 web design trends that will make your website more in fashion.

Choosing a domain name is an essential step in crafting your business’s online presence.

Most people nowadays turn to search engines for anything. From specific questions (‘how to tie a windsor knot?’) to broad searches that suggest a purchase intent (‘cost of silk tie in New York’). On Google alone, there are over 5.6 billion searches every day, and many of these searches lead to sales opportunities. If you are a business owner who is putting business website development on low priority, you may be missing some lucrative sales opportunities. Here is how a business website will benefit you:

Nothing is more annoying to users than a website that takes too long to load. In the fast-paced modern world, nobody wants to wait more than 3 seconds for a single element to appear on screen. The irony is that some of the websites with advanced graphic design have this kind of problem. Animations, high-resolution images, video embeds and layers upon layers of content hidden with unoptimized Javascript and CSS libraries can result in a heavy-to-load website.

Meta tags are snippets of code that provide search engines (such as Google or Bing) with information inside a website page, as to how it should be displayed in the search engine results. They also inform the web browser how to show the page to the user. Each web page has its own meta tags, but it only appears in HTML Code.

Choosing a domain name is an essential step in crafting your business’s online presence.

When we ask this question, what we are really asking is what is the impact of a website towards our business? Let’s consider a fictional business in the field of finance that is not a bank — let’s say it is a securities broker that sells stocks, bonds, and mutual funds.