Although the online marketing industry can be volatile and intricate, it is exciting to anyone who is keen on monitoring the trends. Every year, new software, new companies, new hardware as well as new user preferences emerge heralding a host of changes that are either adopted or ignored within the business world.
Early adopters step up to competition effectively bolstering their reputation as industry leaders or by appealing to new markets. Consequently, those who lag behind are left out and are not able to retain their positions in this competitive environment.
Online Marketing Trends 2016
As 2016 beckons, it is expected to be another exciting year that will shake up the online marketing space with new trends. Here are some marketing trends that are anticipated to dominate 2016:
1. App indexing will lead to an explosion of apps
While Google has had app indexing for some time now, ranking possibilities for apps keeps getting complex. Thus, business owners are expected to realize the advantages a dedicated app has on online visibility.
While a lot of emphasis has been on mobile optimized websites, which have worked wonders, this is soon going to be replaced by apps. It is important to keep in mind that apps have the same functionality as websites even though in more accessible, convenient and intuitive ways hence 2016 will see the adoption of apps as a medium for marketing.
2. Video ads will start dominating
Video ads are not a new phenomenon. However, they are going to be a game changer in advertising as Google intends to unveil SERP video advertising.
This means that users are embracing video ads hence the trend is set to be on the rise. In fact, you can be sure to see video ads in unlikely places. Google’s ownership of YouTube will contribute to limitless possibilities.
3. Mobile will dominate desktop
In 2015, mobile traffic overtook the conventional desktop traffic. Consequently, Google released Mobilegeddon that effectively phased out sites that were not mobile friendly.
Today, a mobile site without a desktop version is acceptable because desktop traffic is fading hence you will do well to put your money in mobile centered online marketing.
4. Emergence of virtual reality
With the anticipated release of dozens of reality devices for specific as well as general use, a new medium of online advertising is expected to be introduced.
More specifically, Oculus Rift -which is the most hyped about virtual reality device-, is expected to integrate to popular video channels, social media platforms as well as some options of direct messaging.
While there is a chance that virtual devices may fizzle as a temporary fad, there are billions in funding that say otherwise.
5. Digital assistants will lead to a new kind of optimization
Pay per click (PPC) and Search Engine Optimization (SEO) are popular strategies of increasing a site’s visibility. However, digital assistants like Cortana and Siri promise to lead to a different kind of optimization hence the need to ensure your business is accessible easily by the assistants as opposed to trying to drive traffic to your site .
6. Advertising will become more expensive
There has been a dramatic increase in the competitiveness of the online marketing world and this is set to go a notch higher in 2016. Consequently, as per the laws of demand, the increase in number of businesses going online will drive the cost of advertising higher.
Be Ready for Something More!
It is important to note that there are several other online marketing trends anticipated for 2016. Therefore, as an online marketer you must be on the lookout for the emerging trends in order to be ready for what is coming in the digital marketing world.
If you have any other ideas about online marketing trends that will dominate 2016, please let us know.