As the saying goes, it’s always better to prevent your website from a problem rather than to fix and optimize them later on.
This applies to website development as well. Websites require regular maintenance to keep them running efficiently, especially with the constantly updated algorithms on the web.
To prevent your website from running into problems, you should keep an eye on these tips we’ll be sharing below.
Optimize and check for broken links
As a customer, there is nothing more frustrating than clicking on a broken link.
And as a business owner, it just leaves a bad impression and ruins the overall cohesiveness of your website.
In addition, broken links can be detected by Google resulting in a lower overall rank as it is an indicator of low-quality content.
Broken links can be caused by many things, so the best way to prevent them is to thoroughly check your website monthly.
Quicker loading times
A slow loading website can turn away potential customers wanting to purchase your product or service.
One of the ways to check the speed of your webpages is by using Google’s PageSpeed Insight tool.
All you need to do is type in your domain and click analyze.
The software will check your content and give you a score to how fast or slow your website is, as well as suggestions on how you can further optimize it.
Generalized page titles
Page titles are the header link that appears whenever you do a Google search on the web.
You can optimize your webpages by assigning individual page titles that are relevant to the content of each page.
This will help your page look more credible, make it easier for visitors to navigate through and rank higher on Google’s searches.
Other things you can do is craft meta descriptions that contain keywords relevant to your business and the content of the page.
These are just some of the minor website maintenance tasks you can do to improve your website’s overall structure and prevent future problems down the road.
Keep in mind these tips are meant to be implemented regularly, as the World Wide Web is constantly changing and updated.
Do you have a business website? Or you need to develop a website for your business?
One of our core services is website maintenance, SEO, digital marketing and much more.
Feel free to reach out to us for consultation on how we can improve the digital properties of your business!
