When Utopia Catamaran approached Island Media, they had a vision to create a once-in-a-lifetime cruising experience in the Gili’s. With a luxurious 16m catamaran and an exceptional team, Utopia sought a communications strategy, brand identity, social media presence, website, and advertising that would match the excellence of their service. Island Media’s human-first digital mindset was perfectly aligned to bring Utopia’s dream to life.
Communications and Brand Identity
Our curiosity drove us to dig deep into what makes Utopia unique. We worked closely with Utopia to develop a communications strategy that resonated with their values and vision. Our design team meticulously created a brand identity that reflected the elegance and excitement of a voyage on Utopia’s catamaran. The new identity brought forth the essence of cherished time and memorable experiences that Utopia embodies.
To bring Utopia closer to their audience, we created a social media strategy that focused on vivid visuals, engaging content, and genuine interactions. Our positive and vibrant approach helped in showcasing the beauty of the Gili’s and the luxury of Utopia Catamaran. Furthermore, we designed and developed an immersive website that served as a gateway for potential guests to explore Utopia’s offerings, showcasing their exquisite cuisine and snorkeling adventures.
Our advertising campaign for Utopia was designed with responsibility and results in mind. We utilized data-driven strategies to target the right audience and created compelling ads that conveyed the unforgettable experiences Utopia offers. Through strategic placements and monitoring, we ensured that Utopia’s presence was felt across different channels, garnering interest and bookings.
. A professional team that delivers amazing products on time for a really reasonable price. Could not ask for more!