In order to rank and compete for online presence you need to create content that has a sense of direction and substance. This requires you to optimize for the latest Search Engine Optimization (SEO). The parameters for SEO are constantly changing and being updated to require more stringent content and context.
In this article we will list some SEO tips that you can apply yourself when making content for your website.
User experience and retention of attention on your site
The longer users spend time on the site, the more your site will rank in Google. This algorithm is governed by the Rankbrain software that is constantly monitoring how visitors are interacting with your site.
If the Dwell Time – the amount of time a visitor stays on your site – averages about 3 minutes or longer then your site will rank higher, as opposed to visitors that just bounce from your site. Another parameter the Rankbrain will monitor is the click-through rate, which is the percentage of visitors that click on your search result.
Revise your top pages
If your site has pages that are ranked better for a certain keyword, it would be advisable for you to leverage that page by adding more quality information that page. This can be in the form of statistics, visuals, details and anything else that can make it a better quality page overall.
If you have the resource for it, video marketing can be a great way to boost traffic and help your site rank higher. It’s always better to focus on quality content over quantity. Videos are very helpful visual elements that draw the attention of visitors.
The videos can be integrated into your content or perhaps summarize your content in a short meaningful way, that when they finish watching the video it will draw the visitors to read through your website.
With the amount of content that is shared on the internet, it has become more difficult to compete for ranking on Google. Therefore it is recommended to create content that is more in-depth that will serve as an anchor for Google to use when people search for your specific keyword.
This can be achieved by extending your content longer to at least 2000 words and using keywords that are strictly relevant to the topic of your content.
Maximize user engagement
It goes without saying that the more visitors and readers are engaging with your content, the better Google will index and rank your site. Moving forward you should always keep this target in mind when creating posts and content for your site.
Some key points to take note are having content that is legible and easy to read for your audience, include links to other parts of your site where your audience can read more and engage more with your content and if possible integrate new ways for users to digest your content, such as visuals and video content as we mentioned before.