Values we live by: SEO’s value to your business

October 6, 2017  |   Digital Analytics, Marketing, SEO

Digital marketing has become a powerful and in demand tool by many businesses. Some are even successful because of these strategic and effective marketing tactics, especially with social media. However, a lot of these companies are still lacking knowledge in basic SEO.

google analytics for SEO

There are 3 essential parts of SEO any business owner should know:

  • It Enhances user experience
  • Helps with brand awareness
  • A Tactic that will help your company in the long run

Island Media Management has worked with different kinds of corporate businesses from hotels to recreational centres to food and beverage industries. And to be a part of their growing process makes us pleased to share these 3 reasons how SEO can be very valuable for your business.

#1 It enhances user experience A fatal mistake digital marketing agencies are making is to adjust online marketing strategies according to Google’s algorithms.

It’s great to stay updated with the world’s largest search engines. But to depend on them for marketing tactics shouldn’t be an option. Unique strategies are made through using the information Google shares and implementing that to a business’ website to perform better in organic search. So what’s hot right now to help my website rank better?

  • The world is going mobile. There is no need to wait to get home to open your desired web page when you can now access it with a click of a button anytime and anywhere. Creating a mobile responsive website can help users navigate and engage with your services just as easy as doing it through a desktop.
  • If it’s one thing other than a badly designed website users don’t like, it’s a website that’s as slow as a snail. As people are growing increasingly impatient, loading page is crucial to catch the attention of potential customers.

Google is growing every day to align better with user behavior. This is when SEO comes offering insights and ideas to take advantage of the collected data to rank better in search results and adds immense value to any organization.

By taking Island Media Management’s SEO service, trust us to look out for your website performance and constantly look for room to improve.

#2 Helps with brand awareness

In addition, to create a more effective strategy other than SEO’s technical aspect, it can also be used as a marketing channel.

Google loves relevant and good content. The SEO should be created in such a way to support this Google algorithm by making distinguished content that make your business unique compared to others.

As an SEO expert, Island Media Management understands what content is being searched for by a targeted audience and –with the right tools- know your business’ focus based on keyword research. This effort comes down to our content development department to create content based on the keyword data to allow your business to appear as an industry expert.

#3 A tactic that will help your company in the long run


We understand the difficulty of being number one in search rankings. But if you retain and seek opportunities within multiple SEO strategies, there is no way your website can let you down when bringing in new or returning customers.

Being able to aim for the stars with digital marketing, you need to have a reliable team who understands SEO and its opportunities for your business in order for your business to last longer.

SEO brings great benefits for any company as it doesn’t only show the audience your business but helps you discover your own business on a deeper level. Its services, its opportunities, and whether or not it’s making people happy.

Work with us at Island Media Management to grow and explore your business and it’s potential entering the world of digital marketing you can see our list of clients here.

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