To be mobile responsive is now a core area of focus in the world of SEO tactics, and it’s easy to see why.
Once Google has announced its mobile-first index, there can’t be a clearer indication that mobile has taken a prime position in 2017 and the future. If you count developments such as accelerated mobile pages and progressive web applications, the picture becomes crystal clear.
As Bali’s fastest and most dependable digital marketing agency, Island Media Management stays updated and alert for changes to any search engine’s algorithm. Especially the largest search engine in the world, Google. As marketing analysts and digital marketing experts, we’re here to not only make SEO concepts clear but the strategies you choose to use clear. Read on to discover what we feel about the mobile and desktop dilemma.
Mobile SEO requires a unique approach compared to its desktop counterpart. However, without a doubt, these two are complementary to each other. The user experience may be slightly different as the website adjusts from mobile to desktop, but one thing for sure is to keep it enjoyable to the visitor.
Because of this new SEO strategy, many marketers are pushing businesses to adopt a mobile-first mindset. Sure we can’t debate that a majority of Google search queries are now from mobile devices, but is this enough evidence to completely adjust current marketing business tactics to this new way of thinking? Here are questions you should ask yourself before going full-on mobile:
• What are my audiences on mobile going to my website for? Research, purchase, or both?
• Are targeted audiences on their mobiles at a specific time of day?
• What are the major differences can I see from the roles of different devices on the path to purchasing a product or service?
• Does mobile search data differ when coming across product lines and territories?
• Does my current strategy take into account the functionality of both desktop and mobile responsiveness?
• How does mobile SEO play any part in contributing to other channels such as social media or paid search?
Fortunately for you, Island Media Management is here to answer those questions to get you walking the right path.
Desktop isn’t growing, but it’s still at large
If we’re looking at it as accurately as possible, via data, we can obviously see that mobile devices are taking the larger slice of the pie. But what marketers tend to forget is that the pie is always growing bigger. To put it in a language everybody understands, the internet is quickly eating up more and more of our time every second, minute, hour, and day. However, this alone doesn’t say much. We’re still missing how exactly people are spending this time on their mobiles. In this article, we will endeavor to express an analysis that can reveal the importance of taking desktop into mind.
As far as we know, mobile responsive is growing and desktop is at a stable position, not increasing or decreasing. An analysis was gathered from Similarweb that revealed that from 3.9 trillion seconds spent online, the visitors from desktop devices are spending 1.9 longer on the site compared to its mobile counterpart. Naturally, this makes sense to any digital marketer. With most mobile responsive experience resulting to be a less focused one, it has implications for digital strategy.
It’s all about knowing which pages will be tailor-made for mobile purposes as this will come with a variety of UX considerations. We also need to keep in mind that a desktop user has a higher attention span and can be used as a benefit to keep visitors longer on the site by providing relevant content. A useful tool that uses a survey data to understand how people are using the internet all over the world is Consumer Barometer by Google. When combined with a business’ proprietary analytics data, it helps to create a bigger picture of consumer behavior.
The 4 key takeaways
• Desktop isn’t dead; it’s far from it. To be mobile responsive fills out specific needs of the audience today, but they supplement core desktop uses.
• Consider every single page on your website. Don’t forget attention span differences between desktop and mobile users.
• When it comes to transactional queries, desktop is highly important. When it comes to research or post-purchasing, mobile is the way to go.
• Craft a strategy that is likely to get you the goals you need to achieve and the conversions you need to make. This comes to the content difference and how should it fit two different yet same devices.
Island Media Management is a Bali based digital marketing agency that caters to local or international businesses. As the world of SEO is changing day by day, save the headache and opt for the many services we provide, handled with a passion for exceeding expectations. For more information about our digital marketing expertise, Contact us now!