If you are looking for ideas to improve your site’s ranking on search engines, it is time to look at trending search engine optimisation (SEO) strategies in 2017. You cannot ignore the role of search engine result pages (SERPs) considering that 93% of internet experiences start with a search engine. What’s more, most users ignore paid ads and go for organic results making SEO an integral part of your hotel'smarketing campaign.
In digital marketing, it is all about keeping up with the changes and this is not easy considering the volatile nature of the landscape. As competition for the digital market pie gets stiffer, marketers are forced to become more innovative by leveraging new strategies to stay ahead of the pack.
Below are some of the emerging and developing strategies that every digital marketer should focus on:
SEO - Developing Strategies:
If you don’t have a responsive website, then you are missing out on the large number of users who are accessing the internet on mobile devices. Over 80% of American consumers, for instance, use smartphones and your website should be easily adjustable on any screen including tables, desktop, smartphones, wearables and others.
The rise of voice search might have looked futuristic in Star Wars, but it is now real. IT giants including Google are investing a lot to make voice search better. Your website should be optimised for web search in order to rank highly on voice search results. Make sure there is a voice recording option on your website to make it easier for visitors to find the content they need.
Fast Loading Speeds
There are myriad tools you can use to audit your website in terms of speed. If there is one thing internet users hate, it has to be slow speeds and this is what you must avoid by cutting down on unnecessary clutter, implementing content delivery network (CDN), compressing files, evaluating plug-ins, caching among other techniques.
In-Depth And High-Quality Content
Gone is the age of quantity over quality in website content. Today, visitors are looking for valuable material on your website. This means you have to publish in-depth content in order to establish yourself as an authority in the long run. Such content is highly shared, which boosts your brand mentions, increases traffic and conversion.
Quality Link Building
Link building is not dead yet, but with Google penguin algorithm update, it is more important than ever to focus on quality links than quantity.Other emerging SEO strategies for 2017 include long-tail keywords, upgrade to HTTPs to secure connections, emphasis on user experience (UX) and high presence on social media.
As an integrated marketing agency based in Bali, Indonesia that is professional and understands the market well, we can help you make sure your digital marketing strategy implements all of that technique in the most effective way. Send us an email or drop us a phone call to arrange a consultation here.