Social Media and Website – Why You Need Both

November 9, 2018

Digital AnalyticsDigital MarketingSEOSocial MediaWebsite Development

Digital Marketing is continuously changing. A digital marketing strategy is required for every well-working business. The question “is a website or social media better for my business?” is asked more often than you can imagine.

If you are running a business within hospitality industry, you should check our tips on Digital Marketing Strategy for Hospitality .

A website has numerous costs like, domains, hosting, designers, search engine optimization (SEO), updates, maintenance and more.

Therefore, asking “is setting-up social media pages alone or with a website better for my business?” is a very good question. Let’s look at the advantages of both options.

Social Media and Website – Why You Need Both

The Benefits of Social Media

The big advantage of using social media is that it’s free, such as Facebook or Instagram that are widely used and very common nowadays. Most of the platforms are also easy to use and require no technical expertise.

Another advantage is that social media platforms are SEO optimized. The high amount of shared content together with the number of pages, make your business page easy to find.

The bigger social media platforms also feature great marketing capabilities and integrations. The analytics options are ideal to track your visitors and adjust your campaigns.

It allows you to know what kind of content your audience likes and how many people your content is reaching. It easily helps you to know what works and what doesn’t.

Social Media and Website – Why You Need Both Website

The Benefits of a Personal Website

A successful business is 100% in control of the online presence. If you set-up your shop solely on one or more social platforms, your business is at the mercy of those platforms.

At the end of the day, it is recommended to build on something that is completely yours, instead of building on somebody else’s platform.

Investing in SEO will also help your website appear in related searches and, due to relevance, will be higher in search results compared to a social media page.

Furthermore, you wouldn’t need to worry if the social media platform you use loses popularity. As a website gives permanence that social media cannot provide, there is no need to rebuild your profile.


Island Media Management suggests that you use social media as a marketing platform to reach your audience. You can use that traffic to grow your email and customer base.

On the other hand, you can use website as a platform to help you gain brand authority. This will help you increase your brand awareness as well as conversions.

This lets you communicate with them at any time and on your own terms. A digital marketing agency can be very useful in acquiring all the knowledge you need to be successful from an online view.

Visit our website and see how we can help your business grow.

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