In this digital age, having a social media presence – like Facebook, Instagram, Twitter, Pinterest or YouTube – is essential to keep up with your competition. It is just one of many things that helps to promote and increase the exposure of your brand or business.
However, having a social media profile alone is not going to cut it. You need to be able to create and promote content that resonates with your audience.
Here are some insights on creating a sound social media strategy.
Create a Social Media Marketing Strategy that Aligns with Your Business Objectives
As with any endeavor, if you don’t have a goal you won’t be able to score. So, make sure you set social media goals that help you push forward and grow your brand.
Your goals should be specific, measurable, attainable, relevant and guided by a timeline.
Setting goals without a completion date will not motivate you to pursue those goals. It also helps to keep you on track.
Focus Your Social Media Strategy on Your Audience
Knowing your audience will help you tailor what content they like to consume. Once you know your audience, create categories or personas for each demographic in your audience. From there, you can start thinking about crafting content that is suitable to the audience you want to display them to. Don’t forget to also check the impressions, which is a tool to let you check the details and engagements between you and your audience.
Know your Competitor’s Social Media Strategy and Stay Ahead of Them
Just as important as your audience is actually your competitor. Doing a bit of research on what your competitors are doing in terms of marketing and social media will help you set a standard as to what you want to do for your own social media content. One way you can do this is by conducting a competitive analysis. This is where you research to find out who your competitors are and what type of strategy they’re employing on social media. From there you can analyze what their strengths and weaknesses are.
Do you need help building a social media strategy for your business?
Consult with our specialists at Island Media Management, our team consists of experts from different fields and backgrounds to help tailor the strategy and execution to fit your business needs.