Smoking cigarette with fire

Branding Lessons from the Tobacco Industry

Many companies spend a fortune on branding. However, the investment is not always proportional to the desired goal to be achieved, such as improved public relations, becoming a top-of-mind or leading brand, and earning customer trust. Marketers can forget that while the branding process is within their control, the brand itself is not. The branding process can be easily defined as the marketing actions that are apparent and tangible. Designing a logo, choosing a combination of brand colors, picking out the appropriate images and messages on the promotional media — these are examples of the branding process. However, the brand of a product, that is, society’s perception of a specific product belonging to a specific company, cannot be controlled as easily as changing the color of a logo. To be able to steer a brand perception to a desired position, you must learn from the best in the world of branding — the tobacco industry.

5 Steps to Establish Online Presence for Small Businesses

5 Steps to Establish Online Presence for Small Businesses

What kinds of businesses should have an online presence? We believe that any kind of business should have an online presence, even if one operates at a single location market, such as a restaurant, law firm, and property agency, to name a few. The Internet isn’t limited to e-commerce businesses. Even if you don’t intend to sell anything online, you should at least try to sell your brand — to encourage people to come visit your business in the real world. In this article, we will guide you through a five-step checklist on establishing an online presence for the first time. Even if you have completed some of the tasks in this checklist, it is a good exercise to run through the list to see what your business might be missing.

5 Foolproof Tips to Boost Facebook Organic Reach

Facebook is without doubt the biggest social media network and the numbers are there to prove this. According to Brand

Do These When Facebook Advertising Is Not Working

Many companies spend a fortune on branding. However, the investment is not always proportional to the desired goal to be

Get in touch with us

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.