YouTube and Instagram are some of the most notable names on the internet, when it comes to social media platforms. Both platforms dominate the internet when it comes to sheer audience. They are both visual platforms, with the former focused on video content and the latter focused more on photos, though it is quickly embracing video as well. So, which of the two platforms should you use for your business? Each one has its own unique pros and cons, selling points and ways to engage with your audience. It all comes down to how you want to market your brand or business.