Tag online marketing

"Social commerce is what happens when savvy marketers take the best of e-commerce and combine it with social media." - Hootsuite

If you’re running Facebook Ads, you may have seen a notification pop up with a warning about the latest iOS update and how this will affect your online advertising.

When we ask this question, what we are really asking is what is the impact of a website towards our business? Let’s consider a fictional business in the field of finance that is not a bank — let’s say it is a securities broker that sells stocks, bonds, and mutual funds.

When managing Pay-Per-Click (PPC) advertising such as Google Ads, the idea is to reach the campaign objective in the most efficient and cost-effective way possible. Whether you’re a business owner, a marketer or advertiser, Google Ads (formerly known as Google Adwords) serves as one of the best tools to see immediate growth of your brand or business. With the right optimization and configuration, your PPC campaign can prove instrumental in generating more leads and conversions.

Change is a crucial process when it comes to social media advertising. You might be happy with the result from the strategies and tactics you’ve been using last year, but remaining stagnant is not an option, as using the same strategies and approach on your campaign will not get you far over the years. 2019 has been an interesting year which has proven to be a continued rise of video marketing along with solid data as the main aspects of a strong social media advertising campaign. This approach is the key for a better social media strategy in 2020.

Millions of people out there are online seeking information and products 24/7. Imagine all the possibilities, these people are probably also looking for what you have to offer.

This year was a very busy and exciting one for SEO experts. Three Google Broad Core Algorithm Updates in March,

Nowadays, having an online presence is more important than ever as it is likely to be the first interaction a

Today we are going to talk about the ‘’Thumb Zone’’ on mobile devices and why it is so important. In 2019, almost everybody has a mobile phone, for some people, it is the most important thing in their lives. They search, communicate, navigate and even buy products with their phones.