Tag social media

It’s Not The Same Thing As Content Marketing, It Is Your Content Marketing Master Plan. Read More For Creating A Successful Content Strategy.

Aside from sales, we all agree that marketing is crucial in business. When it comes to marketing, companies discuss how to make customers aware of their business and perhaps think up a set of marketing strategies, but did you know that marketing goes beyond simple strategies and developing them?

Meta tags are snippets of code that provide search engines (such as Google or Bing) with information inside a website page, as to how it should be displayed in the search engine results. They also inform the web browser how to show the page to the user. Each web page has its own meta tags, but it only appears in HTML Code.

Since June 2021, and after almost one year of being introduced to the public in August 2020 (in 50 different countries), Instagram users in Indonesia can now finally enjoy the latest Instagram content format/feature - Instagram Reels.

We recently launched a stunning new website for a wonderful long term client of ours. On completion of her project, I sent her a list of the digital accounts we had created for her to collect data and monitor the success of her website.

"Social commerce is what happens when savvy marketers take the best of e-commerce and combine it with social media." - Hootsuite

As we know, social media has developed at an incredibly rapid pace. The year was 2002 when Friendster first appeared, followed by Flickr, YouTube and MySpace. Then in 2006, Facebook began to emerge as a more modern social media platform. In 2009, Twitter followed suit, and by the following year, Instagram appeared. Snapchat appeared in 2011, and newer social media platforms began to emerge as well, notably Tik-Tok.

What kinds of businesses should have an online presence? We believe that any kind of business should have an online presence, even if one operates at a single location market, such as a restaurant, law firm, and property agency, to name a few. The Internet isn’t limited to e-commerce businesses. Even if you don’t intend to sell anything online, you should at least try to sell your brand — to encourage people to come visit your business in the real world. In this article, we will guide you through a five-step checklist on establishing an online presence for the first time. Even if you have completed some of the tasks in this checklist, it is a good exercise to run through the list to see what your business might be missing.

Every year, social media specialists around the world collect data and reflect upon possible trends that will happen in the coming year. As it turns out, this year in 2020, there have been quite a lot of surprises and past predictions may not be so accurate. For instance, the COVID-19 pandemic has caused a drastic increase in internet usage as people around the world were advised to stay home. Consequently, people consumed even more social media content than before, and yet businesses were not able to fully reap the benefits from content marketing because of the temporary shut down. Do the social media trend predictions made in 2019 still stand today? What kinds of social media strategies did people use in these abnormal conditions? What can we learn to prepare for future crises?