Tag social media marketing

"Social commerce is what happens when savvy marketers take the best of e-commerce and combine it with social media." - Hootsuite

If you’re running Facebook Ads, you may have seen a notification pop up with a warning about the latest iOS update and how this will affect your online advertising.

As we know, social media has developed at an incredibly rapid pace. The year was 2002 when Friendster first appeared, followed by Flickr, YouTube and MySpace. Then in 2006, Facebook began to emerge as a more modern social media platform. In 2009, Twitter followed suit, and by the following year, Instagram appeared. Snapchat appeared in 2011, and newer social media platforms began to emerge as well, notably Tik-Tok.

Every year, social media specialists around the world collect data and reflect upon possible trends that will happen in the coming year. As it turns out, this year in 2020, there have been quite a lot of surprises and past predictions may not be so accurate. For instance, the COVID-19 pandemic has caused a drastic increase in internet usage as people around the world were advised to stay home. Consequently, people consumed even more social media content than before, and yet businesses were not able to fully reap the benefits from content marketing because of the temporary shut down. Do the social media trend predictions made in 2019 still stand today? What kinds of social media strategies did people use in these abnormal conditions? What can we learn to prepare for future crises?

Change is a crucial process when it comes to social media advertising. You might be happy with the result from the strategies and tactics you’ve been using last year, but remaining stagnant is not an option, as using the same strategies and approach on your campaign will not get you far over the years. 2019 has been an interesting year which has proven to be a continued rise of video marketing along with solid data as the main aspects of a strong social media advertising campaign. This approach is the key for a better social media strategy in 2020.

Marketing channels largely depend on the target audience. It’s possible for startups to use traditional marketing (i.e. print advertising and older media such as television, radio, and newspapers), but your target audience may have already adapted to the internet.

Retargeting campaign is one of the most effective ways to grab the attention of potential customers, bringing some of the

Do you know what Personalized Ads? Let us give you some examples. Have you ever seen an ad that is

Many businesses today make the mistake of underestimating the value and impact of social media on their business, one of