Tag social media marketing

Aside from sales, we all agree that marketing is crucial in business. When it comes to marketing, companies discuss how to make customers aware of their business and perhaps think up a set of marketing strategies, but did you know that marketing goes beyond simple strategies and developing them?

Meta tags are snippets of code that provide search engines (such as Google or Bing) with information inside a website page, as to how it should be displayed in the search engine results. They also inform the web browser how to show the page to the user. Each web page has its own meta tags, but it only appears in HTML Code.

Since June 2021, and after almost one year of being introduced to the public in August 2020 (in 50 different countries), Instagram users in Indonesia can now finally enjoy the latest Instagram content format/feature - Instagram Reels.

We recently launched a stunning new website for a wonderful long term client of ours. On completion of her project, I sent her a list of the digital accounts we had created for her to collect data and monitor the success of her website.

"Social commerce is what happens when savvy marketers take the best of e-commerce and combine it with social media." - Hootsuite

If you’re running Facebook Ads, you may have seen a notification pop up with a warning about the latest iOS update and how this will affect your online advertising.

As we know, social media has developed at an incredibly rapid pace. The year was 2002 when Friendster first appeared, followed by Flickr, YouTube and MySpace. Then in 2006, Facebook began to emerge as a more modern social media platform. In 2009, Twitter followed suit, and by the following year, Instagram appeared. Snapchat appeared in 2011, and newer social media platforms began to emerge as well, notably Tik-Tok.

Every year, social media specialists around the world collect data and reflect upon possible trends that will happen in the coming year. As it turns out, this year in 2020, there have been quite a lot of surprises and past predictions may not be so accurate. For instance, the COVID-19 pandemic has caused a drastic increase in internet usage as people around the world were advised to stay home. Consequently, people consumed even more social media content than before, and yet businesses were not able to fully reap the benefits from content marketing because of the temporary shut down. Do the social media trend predictions made in 2019 still stand today? What kinds of social media strategies did people use in these abnormal conditions? What can we learn to prepare for future crises?

Change is a crucial process when it comes to social media advertising. You might be happy with the result from the strategies and tactics you’ve been using last year, but remaining stagnant is not an option, as using the same strategies and approach on your campaign will not get you far over the years. 2019 has been an interesting year which has proven to be a continued rise of video marketing along with solid data as the main aspects of a strong social media advertising campaign. This approach is the key for a better social media strategy in 2020.