Target Your Potential Customers With LinkedIn Ads

April 13, 2022  |  Written by Tania Dian  |   Advertising, Business Services, Digital Marketing, PPC, Social Media

LinkedIn Ads To Target Professional Audience with Island Media

LinkedIn is the number one platform for B2B lead generation.

LinkedIn is the largest professional network with over 750 million professionals, making up 80% of the members driving business decisions globally, therefore holding twice the buying power of the average web audience.

If you think that creating a LinkedIn Ad is too expensive or not worth the trouble due to the platform’s smaller audience base, think again. We are going to reveal how you can easily use this social media advertising channel to elevate your brand and target the right audience for your business. 

If you’re interested in attracting high-profile audiences through LinkedIn Ads, you’re in the right place. Island Media assures you have a reliable and professional digital marketing agency to run your campaigns effectively. We don’t believe in throwing money at social advertising campaigns until something sticks. Instead, we use analysis to inform campaign strategies that will attract professional audiences and achieve your lead generation goals with ease.

Island Media | Is LinkedIn Ads Right For Your Brand

Is LinkedIn Ads Right For Your Brand?

If your brand requires a channel to generate leads and traffic, LinkedIn is the ideal solution.

While Facebook has the biggest audience of any social media platform, and Google has the most advertising on a search engine, LinkedIn’s strength is its professional user network. It has a clearly defined user base that relies on it for important things such as job searches and professional development. Through Linkedin, your brand can access data specific to a sizable professional audience sharing details such as their location, work position, prior work experience, professional skills, education, and more. This sort of information is a goldmine for savvy marketers, allowing us to identify specific demographics for effective ad content and placement.

If your brand requires a channel to generate leads and traffic, LinkedIn is the ideal solution. What’s more, if your brand is in the B2B space, LinkedIn provides you with a profitable venture of potential customers. According to LinkedIn’s 2021 data collection, it is the most used social media platform at 96%. Before you commit to our LinkedIn Ads service, ask yourself whether a career-minded professional would have an interest in your service, product, or offer. If you answered “yes,” LinkedIn may be the right avenue for you to follow to increase your sales.

How We Target The Audience

LinkedIn audience attributes have a very wide range of options.

Setting up the audience targeting for your brand is not something you do once and never think about again. If your buyer persona switches, you receive updated online customer insights, or you have a new product coming out, you should revisit your targeting criteria. LinkedIn audience attributes have a very wide range of options, so arm yourself with information about what those options are and then see how they align with your buyer personas. It’s better to go too broad on your targeting or the audience base will be too small to have real value. 

When we launch an advertising campaign on LinkedIn, you can choose among the targeting options including location, job title, company name, industry, degree, professional interest, and many more. 

Type of LinkedIn Ads

  • Direct Sponsored Content 

This ad type is published in the LinkedIn feed in the form of either a single image, video, or carousel ad. Direct sponsored content appears alongside organic content instead of being published on your page. Running this ad type allows you to run multiple variations of the same ad to different audiences without needing to add them to your page. While direct sponsored content is the highest cost per click, it drives the highest results and is beneficial for driving leads, building brand awareness, and increasing engagement. 

 

  • Sponsored Messaging 

The LinkedIn advertisement format allows you to engage with prospects via direct message to start a conversation with your target professionals. This is a great option for opening up professional communication with your audience and keeping them engaged to drive results. You will have a visible measure of the effectiveness of this strategy based on the engagement and replies in response to your messages.

 

  • Text Ads

These are the most effortless type of LinkedIn ads. Showing up right at the top of the page or in the right column, the visibility of these ads makes them an effective tool for boosting awareness. All you need is a short headline, description, and a square image. It is super easy to tailor each ad's message to a particular audience without needing to generate multiple complex creative versions. We can measure text ads on a per-click or per-impression basis. 

 

  • Dynamic Ads

Dynamic ads are a unique and attractive form of LinkedIn ads. When dynamic campaigns appear on LinkedIn, they are personalized using the profile data of each member, such as their photos, name, company, or job title. Each person who sees the ad will see a version specific to themselves. This ad type is split into follower ads - encouraging people to follow your page; spotlight ads - promoting a new product, event, or offer; and jobs ads - promoting job vacancies and encouraging relevant applications.

 

  • LinkedIn Audience Network 

If you know about Facebook’s Audience Network already, you will be familiar with this concept. It allows you to amplify your advertising by showing ads on LinkedIn partner apps and websites. 

Island Media | LinkedIn Text Ads

Start Something New

When it comes to marketing strategies, every dollar counts.

So why not spend it smarter? If you think that Linkedin is the right place for your brand to grow its professional audience base, contact Island Media, a full-service digital marketing agency based in Jakarta and Bali.

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