You may not know it by its rightful name, octothorpe, but you probably make use of it every time you’re on social media. The hash symbol has taken the social media scene by storm and is becoming a powerful tool for social media marketing.
It is used to group related content and conversations. It has become the symbol for social media conversations and copy. However, many are abusing the hashtag and this is having an effect on engagement with their target audience.
- Extra hashtag Adding an extra hashtag on twitter doesn’t help to get you more attention, but instead lowers your engagement. The same is true for adding a trending hashtag to a topic that is irrelevant or unrelated.
- Inserting hashtags late in the post This is common on Instagram where multiple hashtags are acceptable and even popular. Inserting hashtags late in the post makes the post appear as an older post.
- Relying on hashtags on Facebook Facebook is still relatively new to hashtags. They should therefore be used sparingly. It is difficult to see who else is using the hashtag as a result of the privacy settings on Facebook, rendering them useless.
- Using hashtags on Pinterest Hashtags don’t really belong on a social network such as Pinterest. Avoid their use completely.
How to Get The Most Out of Hashtags
- Keep them short and sweet Short hashtags work great. They are easy to read and share. Long hashtags are not only difficult to read but also difficult to understand. They are therefore not effective.
- Use hashtags sparingly Don’t add a hashtag to every single word on your post. This just makes the post look sloppy and unprofessional. It can also be very annoying to readers. Use a hashtag to highlight a topic, not a word.
- Avoid breaking hashtags Don’t break your hashtags. Keep the words together without a space between them. Using a space between the words will result in only the first word being tagged from the post. This will result in a broken post and you may be tagged for an irrelevant topic. You should also not use the hashtag symbol for the separation of the words. You can use numbers instead.
- Reread your post Don’t be in a hurry to post your hashtag. Take some time to read it once more to see if it makes sense. You may want to change something before posting it.
These tips ought to help you make the most of hashtags and have better engagement with your target audience. If you feel like social media is not something you can handle, don’t throw it under the table. Make sure you go seek for help from professionals who have managed social media on daily basis. Contact us to see how our experts may help you.